Programmatic Analyst

Publicis Global Delivery (PGD) is the talent powerhouse of Publicis Groupe, the world’s largest communications group.

In LATAM, we are a team of 1,700+ professionals delivering high-quality work for top global clients, driven by collaboration, operational excellence, and continuous growth.

We move people, and people move us.

About the Role

We are looking for a Programmatic Analyst to support the execution and optimization of digital campaigns through programmatic platforms like DV360.

This is an excellent opportunity for early-career talent looking to grow within the programmatic and digital media space.

Key Responsibilities

• Assist in the setup, trafficking, and management of campaigns in DV360 (Display & Video 360)
• Monitor campaign performance (impressions, clicks, CTR, conversions, pacing, spend)
• Support campaign optimization based on performance data
• Ensure campaigns deliver according to budgets, KPIs, and timelines
• Troubleshoot delivery issues and escalate when needed
• Assist with:
• Audience setup
• Targeting strategies
• Creative uploads
• Generate and maintain campaign reports (DV360 and other tools)
• Collaborate with internal teams (planning, client ops, finance)
• Maintain accurate documentation of campaign setups and updates

Requirements

• Minimum of 1–2 years of experience in digital marketing or programmatic advertising.
• Basic to intermediate knowledge of DV360 (strong plus or mandatory)
• Understanding of the programmatic ecosystem (DSP, SSP, RTB, ad exchanges)
• Strong analytical and numerical skills
• High attention to detail and strong organizational skills
• Ability to manage multiple tasks and meet deadlines

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