Programatic Sales Director FTC

Accepting applications until: 18 September 2026

Job Description

Your new role - Programmatic Sales Director (12 month FTC)

A commercial leadership role driving programmatic revenue growth across DAX's digital audio (DAX Audio) and PrOOH (DAX Outdoor) offering - positioning DAX as the platform of choice for digital-first agencies, brands, and technology partners.

Key Responsibilities

• Drive revenue growth across DAX from the independent digital patch.
• Lead the programmatic sales strategy across independent digital agencies, in-housed clients, and DSPs.
• Collaborate with Product & Ops to influence the DAX product roadmap and identify growth opportunities.
• Represent DAX's programmatic offering through; events, panels, and agency engagement.
• Collaborate on cross-functional DAX Outdoor growth initiatives with the wider DAX Outdoor leadership team.

What You'll Love About This Role

• Think Big: Lead DAX's programmatic sales strategy and influence the product roadmap.
• Own It: Take full ownership of the digital independent patch.
• Keep it Simple: Translate complex programmatic capabilities into clear, compelling propositions.
• Better Together: Work with a variety of teams, from Data, to Technology, to Strategy, and Commercial - to ensure we're delivering for our programmatic partners.

What Success Looks Like

• In your first few months, you'll have: Got up to speed on the current DAX programmatic strategy, and identified opportunities for further growth in 27/28, along with a clear revenue plan.
• Built a prioritised list of target accounts for the 27/28 financial year - with set owners.
• Launched test & learn opportunities with our advertising partners, linked to the current innovation roadmap.
• Continue the support provided to the wider commercial team with regards to programmatic positioning and collateral.

What You'll Need

• Digital Sales Experience: Proven track record in digital sales, ideally across multiple formats (audio, OOH, video).
• Programmatic Knowledge: Deep understanding of the programmatic ecosystem, including DSPs, SSPs, trading models, and buyer dynamics.
• Industry Network: Strong network across DSPs and digital-first agencies.
• Commercial Delivery: Comfortable shaping sales strategy, forecasting, pitching and delivering against ambitious revenue targets.
• Communication & Leadership: Ability to lead through influence, work cross-functionally, and communicate proactively both internally and externally.

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