Product Marketing Specialist

Redsbaby | Sydney (Zetland) | Hybrid | $90 - $100k + Super

Redsbaby is Australia's leading pure-play DTC baby goods brand. We design our own prams, strollers and baby essentials and control the full customer experience in-house, across AU, NZ and EMEA.

About the role

You'll build the messaging and USPs for every product we launch, then brief and oversee the photography and videography that show customers what makes them worth buying. You'll be our in-house product expert, knowing every detail across our full range of prams, strollers, baby essentials and accessories.

You'll also own everything that gets a product ready for market, including compliance testing, packaging and product guides.

This is a small team where your work doesn't get lost. What you build shapes how thousands of Australian families experience our products, and you'll see the results of that work directly. This role sits within our marketing team, reporting directly to our Managing Director and working closely with our broader marketing team of 10 specialists from eCommerce to email/CRM, events, PR, social and paid media to creative and brand.

With a bumper product roadmap in place, and exciting, ambitious plans ahead, it's a great time to join Redsbaby where you can make a real and measurable impact with your work.

What you'll own

Product-readiness for launch, including compliance testing, product guides, packaging and coordinating user trials and pilot runs

Preparing all feature/benefit messaging, USPs and value proposition for every product and launch

Briefing and execution of all feature/benefit assets end-to-end, including renders, product photography and videography

Online product page content, from copy to feature sequencing to where renders and video sit on the page

Reviewing briefs from channel specialists (eDMs, social media, paid creative, events and PR) to confirm product accuracy

Redsbaby's product review platform end-to-end, including performance reporting and surfacing themes from customer feedback

SKU and category sales performance reporting, including margin and pricing analysis

Liaison with offshore suppliers and management of product change notices (ECNs)

Competitor product research, and identifying new product opportunities and portfolio gaps

Maintaining product truth documents for each product, including messaging, feature details, specifications and materials, as the single source of accuracy for the wider team

Product-related training for Sales and Customer Care

What we're looking for

Consumer goods experience is essential, ideally in consumer durables or other high-involvement, emotionally-driven categories

True passion for the baby category, including innovative baby products that make parenting life easier

Creative thinking and ideation; generating fresh messaging angles and creative directions for briefs, photoshoots and launches

3+ years in a product, brand, product marketing or category role

Strong copywriting skills, confident turning product features into messaging that resonates with parents

Comfortable owning a briefing process and overseeing asset development, including attending photo and video shoots

Highly analytical; reviewing and reporting on SKU, margin and review data to inform sound decision making

Organised; tracking multiple product launches and their readiness at once

Wants real ownership over their work and the drive to see it through from brief to results

Experience with product compliance, testing or supplier liaison is highly regarded

Experience in a DTC or eCommerce brand is highly regarded

Working at Redsbaby

Our culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways), and Be RARE (take pride in exceptional execution).

You’ll work hybrid, with 3 days in our bright, spacious office near Green Square Station and 2 from home. You’ll enjoy birthday leave and join a team that's small enough to move fast but talented enough to execute at a very high standard.

If you want a role where you become the go-to expert on the product and shape how customers see it, we’d like to hear from you.

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