product marketing manager for streaming entertainment

Описание:

Prime Video is a premium streaming service offering a broad collection of TV shows, movies, Amazon Originals, licensed content, live sports, add-on channels, and titles for rent or purchase. The service operates across more than 200 countries and territories worldwide.

Задачи:

• Create advertiser-facing marketing materials to support sales teams, working with external agencies and colleagues across Amazon MGM Studios and Prime Video
• Own monitoring and reporting of social engagement in Prime Video shows
• Establish a social media metrics framework and regularly report on social conversations around Prime Video titles across the EU
• Own the creation and distribution of Prime Video Advertising communications for internal and external customers, including updates, newsletters, and an enhanced presence on Amazon’s customer-facing website
• Use customer insights to identify new market opportunities for packaging Prime Video content and connecting with advertisers and brands
• Create strategic briefs and positioning documents for priority advertiser events, working with Advertising partners to ensure a strong Prime Video presence and messaging

Требования:

• Experience building, executing, and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress against goals to senior leadership
• Experience leading content marketing in a DtoC or B2B environment
• Nice to have: customer segmentation, profiling, and targeting
• brand strategy

Условия:

London, England, United Kingdom.