PEY Intern - Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture.

It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward.

Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Salary

• Actual base pay will depend on factors such as individual experience and skills of the applicant.

Vacancy Type

This posting reflects a vacant position.

Location

Toronto Office, 5 days/week in office.

Company

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more.

Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Role Summary

The Trade Marketing Intern support will support the planning, execution, and optimization of national retail trade marketing programs. This role works cross-functionally with teams across Canada to ensure programs are delivered effectively, tracked accurately, and aligned with business objectives.

Job Responsibilities

• Program Support & Asset Management
  • Provide day-to-day operational support to the Platinum Club Manager to plan and execute 15+ national and regional marketing programs
  • Own the installation of digital tools and lead the management and maintenance of digital in‑store content, including:
  • Asset briefing and ideation for our brands
  • Collection, resizing and upload of assets working with agency partners
  • Maintenance of the monthly asset calendar and timely updates
  • Coordination of stakeholder approvals
  • Collaboration with technology vendors to improve implementation
• Tracking, Reporting & Compliance
  • Regularly monitor on program execution and performance using reporting tools (i.e. Excel, Power BI)
  • Maintain accurate records of program details, contacts and distribution lists
  • Monthly report of digital tool performance and identification of risks, gaps or compliance issues
• Program Operations & Logistics
  • Assist with product sampling coordination, adhoc requests and deliveries
  • Support shipping logistics and tracking of promotional materials
• Cross-Functional Collaboration
  • Work cross-functionally with Sales, Marketing, Legal, IT, and external vendors (E.g. agency partners, print vendors) to ensure smooth program execution
  • Support vendor briefing processes and review deliverables for alignment with program objectives
  • Provide regular updates on program status, risks, and opportunities for growth to leadership

Job Qualifications

• Strong analytical skills with the ability to manage and interpret data (Power BI, Excel) and translate into actionable insights
• Highly organized with strong attention to detail; ability to manage multiple projects and timelines simultaneously
• Proactive and solutions-oriented with a strong “bias for action”
• Excellent communication and collaboration skills; comfortable working with cross-functional teams and external partners
• Ability to manage operational processes and follow through on executional details
• Strong project management skills with the ability to coordinate multiple stakeholders
• Comfortable working with digital tools, platforms, and reporting systems; ability to quickly learn new technologies
• Advanced proficiency in Microsoft Excel and PowerPoint; familiarity with Power BI is an asset
• Team-oriented mindset with a willingness to support evolving business needs

Equal Opportunity Employer

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

Application Assistance

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

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