Performance Marketing Manager

Position: Manager – Performance Marketing What you will do: Own end-to-end performance marketing execution across key paid channels such as Google Ads and Meta Ads Plan, execute, and optimize campaigns across search, display, video, and app campaigns (UAC/PMax) Drive continuous experimentation to improve core performance metrics like CAC, ROAS, and conversion rates Analyze campaign performance using tools like Google Analytics, Firebase, Appsflyer, and Singular Monitor and optimize marketing spends to maximize ROI and scale campaigns efficiently Identify trends, insights, and growth opportunities across existing and new paid channels Work closely on app performance and user acquisition funnels, improving conversion across key touchpoints Collaborate with creative teams to test and scale UGC (User Generated Content) creatives for better performance Conduct competitor and market analysis to benchmark and improve campaign effectiveness Present performance insights and actionable recommendations to stakeholders in a clear, structured manner What you will need: Experience in performance marketing with hands-on expertise in Google Ads and Meta Ads Strong experience in managing app marketing campaigns and analytics tools such as Appsflyer, Firebase, Singular, and Google Analytics Proven track record of managing and scaling high-budget campaigns Strong analytical mindset with the ability to interpret data and drive decisions Proficiency in Excel for data analysis and reporting Experience in campaign tracking, attribution, and performance measurement Ability to work cross-functionally and communicate insights effectively to stakeholders Bonus: Experience working with UGC creatives strategy and testing Basic understanding of SQL, HTML, CSS, or JavaScript Prior experience in high-growth or app-first businesses