Performance Marketing Manager

Responsibilities : We’re looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion and retention end-to-end for Allter. You’ll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplaces and quick-commerce channels and scale revenue profitably. If you love experimentation, numbers and identifying growth opportunities : this role is for you.

Responsibilities : Performance Marketing Own and scale paid acquisition across Meta, Google, YouTube, and emerging growth channels Drive revenue & ROAS through rigorous testing of audiences, creatives, copies, and funnels Manage monthly marketing budgets across platforms while balancing efficiency and scale Develop seasonal and BAU performance calendars aligned with launches, campaigns, and key sales moments E-commerce & Shopify Growth: Optimize website conversion through landing pages, PDP improvements, UGC integration, and A/B testing Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV & LTV Improve customer journey analytics through heatmaps, flow tracking, drop-off analysis, and basic SEO hygiene Support growth across marketplaces and quick-commerce platforms Analytics & Reporting Deep dive into KPIs including CAC, ROAS, CVR, CTR, Retention, LTV, and Gross Margins Build dashboards, reports, and cohort analyses to track funnel performance and customer behavior Present weekly growth insights, experiments, and action plans to leadership Requirements Minimum 3 years of experience in D2C, performance marketing, or e-commerce growth roles Proven ability to manage and optimize paid media spends at scale Strong expertise in Meta Ads, Google Ads, Shopify analytics, and attribution tracking Strong analytical mindset with hands-on experience interpreting growth data and customer behavior Bias for action with strong ownership and experimentation mindset Prior experience in D2C baby care, beauty, wellness, personal care, FMCG, or consumer brands is preferred How to Apply: Send your resume to [email protected] with the subject line: “Application for Performance Marketing Manager "