Paid Social Specialist

We are seeking a highly experienced Facebook marketing specialist to manage and scale campaigns across multiple industries.

Responsibilities

• Set up, manage and optimise campaigns within Facebook Ads Manager.
• Analyse performance data to identify opportunities and implement conversion rate optimisation techniques (A/B, split‑testing).
• Create compelling Facebook ad creative that stands out in the newsfeed.
• Install and maintain conversion tracking codes and pixels on landing pages and websites.
• Prepare performance analysis reports and recommend corrective actions for ongoing optimisation.
• Maintain ROAS and CPL targets, ensuring efficient use of budget.
• Coordinate with client teams and internal stakeholders to communicate results and strategy.

Qualifications

• Proven experience managing Facebook ads with a minimum daily spend of $1,000.
• Familiarity with Meta Ads Manager and campaign structure.
• Strong understanding of tracking, pixels, and analytics.
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Proficiency in using Photoshop or similar for ad creative (a plus).
• Experience with email marketing systems (MailChimp or similar) is desirable.
• Self‑motivated, organised, and solution‑oriented attitude.

Benefits

• Competitive salary.
• Comprehensive training and mentorship program.
• Opportunities for career growth and upward mobility.
• Work‑from‑home flexibility: two days a week.
• Team events and company retreats.
• Modern office located in South Yarra.

To apply, please submit a concise cover letter outlining why you are the perfect fit for this role. Only candidates who provide a cover letter will be considered.

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