Paid Search Specialist

Overview

In this role you will drive the hands-on planning, execution, and optimization of paid search campaigns for the US and Canada from Barcelona. You will work across multiple lines of business, collaborating with cross-functional teams to deliver measurable results and support broader NAM paid search initiatives. Expect to analyze performance, run A/B tests, manage audiences, and keep campaigns efficient while adapting to platform changes.

This is an opportunity to shape regional search programs within a vibrant, international environment.

• competitive salary (35k to 40k) + bonus
• full-time permanent contract
• hybrid model (1 day/wk in office)
• wellness & fun activities
• VIP district and rental car discounts
• life insurance after 6 months

• Execute and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads for the US and Canadian markets
• Implement campaign changes including ad copy updates, keyword additions and exclusions, bid adjustments, and extension management
• Conduct regular Search Query Report (SQR) analysis to identify negative keywords and new search term opportunities
• Monitor campaign performance daily, flagging anomalies and escalating issues to the Senior Paid Search Specialist
• Build and maintain performance reports, translating data into clear, actionable insights for internal stakeholders
• Support A/B testing of ad copy, landing pages, and targeting parameters, documenting results and recommendations
• Assist with audience management, including remarketing lists and audience segmentation across campaigns
• Support the implementation of GDN, YouTube, and Demand Gen campaigns as directed
• Assist with budget tracking and pacing, flagging overspend or under pacing risks in a timely manner
• Stay up to date with platform changes, new features, and paid search best practices

• 2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads
• Working knowledge of SA360 (Search Ads 360) for campaign management and reporting
• Solid understanding of bidding strategies, match types, and keyword optimization
• Experience conducting SQR analysis and managing keyword lists
• Strong analytical skills with the ability to interpret performance data and produce clear reports
• Familiarity with digital measurement platforms such as Google Analytics 4 (GA4), Campaign Manager 360 (CM360), or Adobe Analytics
• Experience with A/B testing and a methodical approach to optimization
• High attention to detail and ability to manage multiple campaigns simultaneously
• Good communication skills and ability to work effectively within a team
• Native or fluent English speaker

• strong communication
• interpersonal collaboration
• detail-oriented
• Google Ads
• Microsoft Ads
• SA360