Paid Media Analyst

Paid Media Analyst

Brighton, East Sussex

Hybrid Role 3 days office based, 2 days working from home

Salary circa £35,000 plus excellent benefits and career progression

Do you want to join a thriving, collaborative, digital agency based in central Brighton?

This is an exciting opportunity for a Paid Media Assistant or Executive with Client Services experience!

This role offers excellent career development opportunities, giving you the chance to build your skills and advance in a supportive environment.

What you need for this Paid Media Executive job:

• 1-4+ years’ experience working in a Paid Media role, ideally within a marketing agency.
• Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4.
• Proficiency in analytics tools including Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms.
• Ability to analyse campaign performance data and translate insights into actionable recommendations.
• Awareness of automation, AI-led bidding strategies, and machine learning-driven campaign management approaches.
• Experience with forecasting, budgeting, or media planning (advantageous).

Key Responsibilities for this Paid Media Analyst include:

• Plan, launch, and optimise paid media campaigns across Google Ads with a focus on delivering strong performance for clients.
• Support integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative, and Tech teams to deliver aligned client outcomes.
• Manage campaign budgets and bidding strategies to achieve key performance targets such as CPA, ROAS, and lead quality.
• Continuously analyse and refine campaigns to improve targeting, ad copy, and landing page performance.
• Monitor and report on campaign performance, identifying opportunities to improve efficiency and results, utilising Google tools and other reporting software.
• Act as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations.
• Produce detailed reports and present campaign insights, strategic recommendations, and performance updates internally and to clients.

Benefits Include:

• 28 days paid annual leave, plus bank holidays

• Competitive pension

• Healthcare

• Many other fantastic perks