National Sales Manager (Winnipeg)

SATA Canada, a branch of the global family-owned SATA company headquartered in Germany, is searching for a strategic, results‑oriented National Sales Manager to lead a team of Business Development Specialists across Canada. The role involves overseeing sales strategy, revenue growth, budget planning, and market expansion while ensuring our automotive collision repair and refinish products remain top‑of‑mind for partners nationwide. Key Responsibilities Leadership & People Management Lead and mentor a high‑performing team of Business Development Specialists.

Develop sales goals, KPIs, and compensation structures aligned with national growth targets. Foster accountability, collaboration, and customer‑first thinking across the team. Sales Strategy & Market Execution Own and execute the national sales strategy across Canada.

Support colleagues in the field to develop strong relationships with management‑level stakeholders such as distribution partners, MSOs, and industry partners. Identify and capitalize on new regional opportunities, competitive openings, and under‑served markets. Budget & Performance Oversight Manage annual sales budgets, forecasts, and territory performance.

Track KPIs and sales metrics to optimize performance and resource allocation. Partner with leadership teams in Canada, North America, and the HQ in Germany on sales projections and pricing strategy. Industry Engagement & Market Impact Represent SATA at trade shows, industry events, and major partner meetings.

Stay ahead of market trends, compliance issues, and competition developments. Manage marketing to drive demand generation campaigns and support sales efforts of distribution partners. Required Qualifications 10+ years in B2B sales, with 5+ years in a leadership role managing sales teams.

Proven experience in the collision repair, automotive paint/refinish, or automotive aftermarket industry. Deep knowledge of body shop sales cycles, distribution channels, and national accounts (e.g., MSOs, banner programs). Solid background in budget planning, P&L; management, and sales forecasting.

Excellent leadership, communication, and team‑building skills. Comfortable with CRM systems and territory performance tools. Bachelor’s degree in business, Sales, or a related field; industry certifications or MBA a plus.

Preferred Experience Existing network with MSOs, collision shop networks, and refinish product distributors. Familiarity with product launches and market penetration strategies. Experience navigating sales in a technical environment and working with training and tech support teams.

Understanding of compliance and safety standards relevant to our targeted industries. What We Offer Competitive base salary with bonus opportunities. Medical and RRSP benefits.

Opportunity to lead the national growth strategy in a well‑established and growing company. Supportive team culture. Additional Information: Must be eligible to work in Canada and travel internationally.

Native English and French competency required; German is an asset. Travel within Canada will be 30-40% of the role. This position is based in Canada with travel to the Toronto area as needed. #J-18808-Ljbffr