National Director of Business Development

National Director of Business Development

Full Time Edmonton, AB, CA

Responsibilities

• Develop and execute the business development strategy aligned with long-term growth objectives
• Lead the end‑to‑end lead strategy across all variable operations, optimizing performance across OEM, third‑party, paid, and organic sources
• Improve lead generation funnels to enhance quality, conversion, and speed‑to‑contact
• Ensure strong alignment across Marketing, BDC, and Dealership Operations on lead management processes and execution
• Own and optimize the CRM platform (CDK), including structure, workflows, templates, and automation (phone, email, SMS)
• Establish and enforce best‑in‑class CRM utilization and lead management standards across all locations
• Bridge BDC and showroom operations to ensure seamless customer handoffs and consistent in‑store execution
• Provide on‑site dealership support to reinforce standards, improve execution, and elevate the customer experience
• Design and lead training, coaching, and performance programs for BDC and sales teams, including audits and workshops
• Define and track KPIs across lead generation, conversion, CRM compliance, and digital vs. in‑store performance
• Build dashboards and reporting to provide visibility into lead and sales pipeline health
• Conduct regular performance reviews with store leadership and drive continuous, data‑driven improvement across the network

Qualifications

• 7+ years of progressive leadership experience in automotive retail is required
• 3+ years of experience working with a BDC, digital strategy, or business development
• Proven success leading multi‑location operations or dealer group performance initiatives
• Deep expertise in CRM systems (CDK, VinSolutions, Elead) and digital lead management
• Strong understanding of BDC operations, dealership sales processes, and customer journey optimization
• Demonstrated ability to translate strategy into execution and measurable results
• Exceptional leadership, coaching, influencing, and stakeholder management skills
• Data‑driven mindset with advanced analytical capabilities

Benefits

• Competitive Compensation and Executive Benefits Package
• Employee Vehicle Purchase & Service Plans
• Company‑wide appreciation events and contests throughout the calendar year
• Employee and Family Assistance Programs
• Professional development and the opportunity to grow your career

We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities.

If you need accommodation during the recruitment process, please inform your recruiter.

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