Media Strategy & Planning Manager

Job Description

We are looking for an experienced Media Strategy & Planning Manager to lead integrated digital media planning and execution that drives brand awareness, engagement, and measurable business outcomes. The ideal candidate should have a strong background in digital media strategy, campaign optimization, and stakeholder management, with experience in the B2B SaaS industry.

Minimum Qualifications

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• 5+ years of experience in Digital Media Strategy & Planning.
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• Experience managing both performance marketing (Lead Generation/eCommerce) and brand campaigns.
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• Strong understanding of the Indian digital media landscape, platforms, and consumer behavior within the B2B SaaS industry.
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• Hands-on experience with digital media planning tools, ad tech platforms, and analytics/reporting solutions.
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• Proven experience developing integrated media strategies across Search, Social, Programmatic, Display, and Video channels.
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• Strong analytical, stakeholder management, negotiation, and communication skills.
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• Experience managing multiple campaigns and cross-functional stakeholders.
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• Prior agency experience is highly preferred.
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Key Responsibilities

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• Partner with business stakeholders to understand campaign objectives, target audiences, budgets, and success metrics.
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• Develop integrated digital media strategies aligned with business and marketing objectives.
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• Recommend the optimal media mix and investment strategy across digital channels.
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• Leverage consumer insights, market research, competitive intelligence, and historical performance to inform media planning.
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• Translate media strategies into actionable plans with defined KPIs and measurement frameworks.
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• Collaborate with media agencies and internal stakeholders to execute campaigns from planning through delivery.
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• Monitor campaign performance and optimize campaigns to maximize efficiency, ROI, and business outcomes.
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• Maintain campaign reporting frameworks and present actionable insights to business stakeholders.
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• Deliver post-campaign analyses with recommendations for future optimization and investment decisions.
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