Marketing Specialist

About us:

Akolade is a fast growing and innovative corporate event company committed to growing large scale events within distinct sectors including government, health care / aged care, supply chain and Indigenous.

Tasks and responsibilities:

• Undertaking market research to identify market opportunities, consumer patterns and trends
• Identify ongoing challenges, trends and needs in a variety of sectors
• Topic generation based on market needs
• Communicate effectively with interdepartmental teams and external stakeholders
• Supporting business growth through the preparation and execution of marketing strategies and campaigns
• Develop marketing content to support sales and marketing campaigns
• Analyse data in relation to attendee patterns and preferences
• Write the copy for marketing collateral including emails, brochures, Akolade blogs and website

At least 5 years of relevant marketing experience with a strong customer focus and proven ability to generate topics and develop impactful campaigns.

Experience in the learning events and conference industry is essential.

Strong writing skills are required or a bachelor’s degree in literature is highly regarded.

To be successful in this role you will need:

• A university bachelor’s degree in a related field
• 5 years of relevant experience
• Knowledge of the learning event industry and its specificities
• A passionate attitude and a 'can-do' mindset
• Excellent interpersonal and communication skills
• Strong research and content generation skills
• Reliable and able to take initiative while multitasking
• Able to articulate market research into compelling program content
• Exceptional business acumen and analytical skills

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