Marketing Operations Manager / Lead Journey

Overview

In this role you drive the design, execution, and continuous optimization of end-to-end lead journeys from anonymous engagement to MQL across global brands. You balance global standards with regional needs to deliver scalable, frictionless journeys and ensure consistent capture, nurturing, scoring, and qualification. You treat lead flow as a product, governed and measured for improvement, with collaboration across sales, marketing, and analytics.

This is an opportunity to shape demand generation systems that impact conversion early in the funnel and enable cross-brand efficiency.

• Own and optimize lead journeys from anonymous engagement through MQL across global brands
• Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows
• Own routing logic and lifecycle governance up to MQL handoff
• Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels
• Partner with regional teams to adapt journeys to local market needs while maintaining global standards
• Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities
• Govern lead data hygiene, taxonomy, and cross-platform consistency
• Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL

• Strong experience in demand generation operations, lead management, or marketing operations
• Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring
• Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance
• Experience supporting multiple brands or regions within a shared demand generation model
• Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL
• Clear communicator in global, cross-functional environments

• Owns complexity and communicates clearly
• Collaborative across brands, regions, and functions
• Documentation and governance mindset
• Marketing automation platforms
• Lifecycle orchestration
• Lead scoring