Marketing Officer (International Marketing)

United Kingdom — International Student Market

654K inbound students (2024) +0%

1. India 169K

2. China 152K

4. United States 36K

5. Pakistan 31K

14 international branch campuses in United Kingdom

OVERVIEW Manchester Metropolitan University is seeking a Marketing Officer (International Marketing) to support the institution’s international profile and reputation. Working closely with the Marketing Manager, the role focuses on delivering international marketing activities that engage prospective students and support the University’s wider strategic goals. The position includes campaign delivery, communications coordination, and digital conversion activity across a global audience.

This opportunity is suited to professionals interested in advancing international marketing initiatives within a university environment. The role contributes to the University’s Internationalisation Strategy through collaborative work with the International Office and other stakeholders.

Key responsibilities

• Work closely with the Marketing Manager on international marketing activities
• Support advancing the profile and reputation of the university overseas
• Deliver global multi-channel marketing campaigns targeted at prospective students
• Coordinate international communications plans
• Support the University’s Internationalisation Strategy
• Collaborate with the International Office

Requirements

• Experience or capability related to international marketing activities
• Ability to support global multi-channel campaigns
• Ability to coordinate communications activity
• Ability to manage digital conversion activity
• Ability to work collaboratively with internal teams and the International Office WHY THIS ROLE MATTERS International marketing plays an important role in helping a university connect with prospective students across different regions and communication channels. Effective campaigns and coordinated activity can strengthen institutional visibility, support recruitment goals, and contribute to broader international engagement. This role supports advancing the university’s reputation through strategic marketing activity and collaboration across teams. It also contributes to delivering a consistent international communications approach for prospective students.

Bonus: Application advice

• Tailor your application to highlight experience with international marketing campaigns and communications activity
• Demonstrate familiarity with digital conversion activity and managing campaign performance across more than one channel
• Use examples that show collaboration with multiple teams or departments within a university or similar organisation
• Highlight experience supporting marketing activities aimed at prospective students or international audiences
• Review the university’s international strategy and align your application with relevant priorities
• Ensure your application clearly demonstrates organisation, communication, and campaign coordination skills

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