Marketing Manager

Marketing Manager | Remote | Full-time Our Mission To make selling and buying real estate transparent and simple. Vihara is a proptech marketplace that helps banks, servicers, and institutional asset owners liquidate real estate assets more efficiently. We use statistical methods to improve how properties are valued, marketed, and sold.

Work Style & Expectations Fully remote Full-time Fast-moving environment with real ownership Direct collaboration with founders High standards for quality, execution, and attention to detail If you are not genuinely passionate about marketing, storytelling, and growth, this role will NOT be a good fit. What You'll Do Own Vihara's marketing strategy and execution Build and grow the Vihara brand across digital channels Create, manage, and optimize LinkedIn advertising campaigns Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns Develop creative concepts, ad copy, landing page messaging, and campaign assets Work with designers and AI tools to produce high-performing creatives Manage Vihara's social media presence across LinkedIn, X, Facebook, Instagram, and other relevant channels Create and publish content that educates, informs, and builds trust with buyers, sellers, banks, and investors Design and execute demand-generation campaigns Analyze campaign performance and continuously improve conversion rates Experiment aggressively with new marketing channels, messaging, and growth strategies Build reporting dashboards and track marketing KPIs Help define the voice, positioning, and identity of the Vihara brand Core Areas of Responsibility Performance Marketing LinkedIn Ads Meta Ads Retargeting campaigns Audience segmentation Conversion optimization Campaign analytics Content & Social Media Social media strategy Content calendars Thought leadership content Creative development Community growth Organic distribution Brand Building Brand positioning Messaging Visual identity Marketing collateral Website content Customer communication What We're Looking For Strong marketing fundamentals Experience running paid social campaigns Experience managing LinkedIn and Meta advertising Strong copywriting and communication skills Ability to create and test marketing hypotheses quickly Data-driven mindset Strong sense of design and branding High ownership and accountability Ability to learn quickly and execute independently Bonus: Experience in real estate, proptech, fintech, or marketplaces Experience with AI tools for marketing Experience creating video content Experience scaling early-stage startups How to Apply Apply through LinkedIn.