Marketing Manager

Job Title: Marketing Manager

Department: Marketing

Reporting to: Commercial Director

Position Type: Permanent/Full-time

Hours of Work: 40 hours per week (Mon-Thurs: 8am-5pm, Fridays: 8am-4.10pm)

Salary: Competitive depending on experience + bonus, pension and benefits

Location: Carrington, Greater Manchester

About the role

Protective Packaging Ltd (PPL) is a market-leading manufacturer of high-performance barrier foil packaging solutions, supplying customers across the UK, Europe and Asia.

We are looking for a commercially minded, hands-on Marketing Manager to take ownership of our marketing function and help drive the next phase of growth.

This is not a role for someone who simply develops strategies and delegates execution. We need a proactive marketer who can build the strategy, implement it, measure the results and continually optimise performance.

Reporting directly to the Commercial Director, you will be responsible for generating qualified sales opportunities, increasing website performance, improving conversion rates and enhancing our market presence across key industries and territories. You will manage and develop a Marketing Executive while remaining heavily involved in the day-to-day execution of campaigns and initiatives.

This is an excellent opportunity for an ambitious marketer who enjoys autonomy, embraces responsibility, brings fresh ideas to the table and thrives in a fast-paced growth environment.

Key responsibilities

Lead Generation & Revenue Growth:

• Develop and execute marketing strategies focused on generating qualified sales opportunities and supporting revenue growth.
• Work closely with the Commercial Director and Sales team to align marketing activity with business objectives and commercial priorities.
• Build and optimise lead generation campaigns across multiple channels.
• Develop and execute targeted outbound campaigns using customer data, market intelligence and prospect research.
• Support new product launches and commercial initiatives through integrated marketing campaigns.
• Own the top of the sales funnel, including target identification, data quality, campaign execution and supporting follow-up activity.
• Support targeted campaigns through the effective use of literature, samples and structured follow-up processes.

Digital Marketing, SEO, PPC & CRO:

• Support digital marketing activity to drive lead generation and commercial growth.
• Work with external agencies to deliver SEO, PPC and website optimisation activity.
• Maintain oversight of website performance, user experience and lead conversion, identifying opportunities to improve results.
• Use data and analytics to track performance, measure ROI and drive improvements.
• Contribute to ongoing testing and optimisation of digital campaigns and the website journey.
• Ensure all digital activity contributes to measurable commercial outcomes rather than standalone marketing metrics.

Content & Campaign Management:

• Plan and execute integrated marketing campaigns across email, LinkedIn, content marketing, PR, social media and digital channels.
• Create compelling content including case studies, blogs, videos, technical guides, brochures, customer success stories and social content.
• Develop campaign messaging that clearly communicates customer value and differentiates PPL from competitors.
• Ensure consistency of messaging and branding across all customer touchpoints.

Team Leadership:

• Manage, mentor and develop the Marketing Executive.
• Prioritise workloads and ensure marketing projects are delivered effectively and on time.
• Create a culture of accountability, continuous improvement and professional development.

Market Intelligence & Strategic Development:

• Analyse customer behaviour, market trends, competitor activity and campaign performance to identify growth opportunities.
• Use data and insight to recommend improvements and influence business decisions.
• Present recommendations, performance updates and strategic initiatives to senior leadership.
• Bring fresh thinking and new ideas that challenge convention and support business growth.
• Maintain high standards of data quality and integrity to support effective targeting and lead generation.
• Provide clear, actionable insight to the Sales team to support pipeline development and conversion.

Events & Industry Engagement:

• Lead the planning and execution of exhibitions, conferences and industry events.
• Ensure all event activity is focused on generating measurable commercial outcomes and qualified opportunities.
• Represent the business professionally at customer and industry events in the UK and internationally.

What We're Looking For

Essential Experience:

• Minimum 3 years' experience in a B2B marketing role with responsibility for lead generation and campaign delivery.
• Strong experience in SEO, PPC and digital marketing.
• Experience improving website performance, conversion rates and lead generation outcomes.
• Experience managing marketing campaigns from concept through to execution and analysis.
• Experience using CRM and marketing automation platforms. MS Dynamics preferable
• Strong understanding of Google Analytics, Google Search Console and digital reporting tools.
• Experience building prospect databases and executing outbound marketing campaigns.
• Excellent copywriting and communication skills.
• Experience managing or mentoring junior marketing team members.

Desirable Experience:

• Experience within manufacturing, industrial, engineering, technical or B2B environments.
• Experience with Microsoft Dynamics.
• Experience with WordPress.
• Familiarity with Adobe Creative Suite, Canva and content creation tools.
• Exposure to international marketing activities.

Personal Attributes:

We are looking for someone who:

• Is proactive, positive and solutions-focused.
• Takes ownership and accountability for outcomes.
• Is comfortable balancing strategic thinking with hands‑on execution.
• Brings energy, enthusiasm and fresh ideas.
• Sees marketing as a revenue-generating function and actively contributes to sales success.
• Enjoys working collaboratively across departments.
• Is adaptable and thrives in a fast-moving environment.
• Is curious, open-minded and always looking for ways to improve performance.
• Wants to make a genuine impact and be part of an ambitious growth journey.

Benefits

• Opportunities for both internal and external training tailored to your role.
• Quarterly team lunches provided by the company.
• Recognition and awards for long-term service.
• Workplace pension scheme.
• Early Friday finishes.
• Additional annual leave linked to length of service.
• Employee of the Month, Quarter and Year awards.
• Fresh fruit provided daily.
• Birthday recognition.
• Child's first day of school leave.
• Options for private healthcare.
• Free flu vaccinations.
• Cycle to Work scheme.
• Regular social events and activities.

#J-18808-Ljbffr