Marketing Manager

• Partner with LATAM sales leaders and account teams to develop and execute regional marketing strategies aligned with revenue objectives


• Plan, coordinate, and execute integrated demand generation and account-based marketing (ABM) campaigns


• Develop marketing programs that move prospects from awareness through qualification and sales engagement


• Track, manage, and optimize marketing-generated leads and campaign performance


• Support field marketing activities, customer events, executive roundtables, conferences, webinars, and industry sponsorships


• Manage campaigns across digital, email, content, social media, partner, and event channels


• Leverage AI-powered marketing, analytics, and productivity tools to improve campaign effectiveness, personalization, lead generation, and business outcomes


• Communicate campaign performance, pipeline contribution, project status, and business outcomes to stakeholders


• Adapt global and regional programs and messaging for local market requirements


• Manage external agencies, vendors, event partners, and marketing service providers


• Track marketing budgets and resource allocation


• Increase ACI Worldwide's brand awareness and market visibility across key LATAM customer segments


• Ensure accurate campaign tracking, reporting, and attribution within marketing and CRM platforms


• Adhere to ACI corporate policies, Code of Ethics, and Global Information Security requirements


• Perform other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field


• Minimum 5-7 years of experience in B2B marketing, field marketing, demand generation, or integrated marketing roles


• Experience supporting enterprise sales organizations and developing revenue-aligned marketing programs


• Experience executing account-based marketing (ABM) campaigns and multi-channel demand generation programs


• Strong project management skills and ability to manage multiple priorities


• Experience planning and executing customer-facing events and field marketing initiatives


• Strong analytical skills measuring marketing performance, pipeline contribution, and ROI


• Excellent written, verbal, and presentation communication skills


• Ability to effectively utilize AI-enabled marketing tools and technologies


• Strong stakeholder management and cross-functional collaboration capabilities


• Ability to work independently in a fast-paced environment with attention to detail


• Full professional proficiency in English and Spanish


• Professional marketing certifications are a plus, including HubSpot, Salesforce, Demandbase, or Google Analytics

Core Competencies

Demonstrates expertise in developing and executing regional marketing strategies, particularly in B2B environments, with a focus on demand generation and account-based marketing. Proficient in leveraging AI-powered tools for campaign optimization and performance tracking while ensuring effective communication and collaboration with stakeholders.

Highest-signal resume keywords

• B2B Marketing Experience


• Account-Based Marketing (ABM)


• Demand Generation Campaigns
  
• Project Management Skills
  
• Bilingual Proficiency in English and Spanish

ATS Optimization Keywords

Hard Skills

• Demand Generation


• Integrated Marketing


• Campaign Performance Tracking


• Marketing Analytics


• Lead Generation


• Multi-Channel Marketing


• Event Planning


• Revenue-Aligned Marketing Programs


• Customer Engagement


• Marketing Attribution

Soft Skills

• Strong Communication Skills


• Stakeholder Management


• Cross-Functional Collaboration


• Attention to Detail


• Ability to Work Independently

Certifications & Qualifications

• HubSpot Certification


• Salesforce Certification


• Google Analytics Certification

Industry Keywords

• Field Marketing


• Customer Events


• Marketing Budgets


• Brand Awareness


• Market Visibility

Tools & Technologies

• AI-Powered Marketing Tools


• CRM Platforms


• Marketing Automation Software


• Google Analytics


• Salesforce


• Demandbase