Marketing Manager / Head of Marketing

Location Houston, TX (on-site) Reports to CEO / Owner Type Full-time

ABOUT THE ROLE

SpaceManager Closets is Houston's largest custom closet and built-in cabinetry company, with in-house manufacturing, CAD design, and installation. After 25+ years we are building an in-house marketing engine to grow the business over the next two to three years — replacing inconsistent agency-run lead generation with a predictable, owned system.

We are looking for a hands‑on marketing leader — a player‑coach — to own that engine. You will be accountable for the number: consistent, affordable, qualified leads for our design consultations. You will lead our They Ask, You Answer content strategy, direct our content and video producers, and either run paid media in-house or manage it tightly through a specialist.

This is not a role for someone who only delegates; you will still build strategy, run the dashboards, and get into the work.

WHAT YOU'LL OWN

• The lead number. End-to-end accountability for marketing-sourced leads, cost per lead, and lead-to-consultation conversion.
• Strategy & the calendar. The overall marketing strategy and the editorial calendar, built from the real questions our buyers ask about cost, comparisons, and process.
• The sales–marketing relationship. Run a weekly revenue-team sync so content and campaigns answer real buyer questions and feed the sales team.
• Paid budget & performance. Own the paid media budget — running it in-house or directing an agency to our metrics — and hold it to predictable output.
• Reporting. Build and maintain a weekly scorecard of leading indicators and report results to the CEO.
• The team. Direct and develop the content manager and, as we scale, the videographer and demand/ops hires.

WHAT YOU'LL DO DAY-TO-DAY

• Set and protect production cadence — hold content and video output steady week over week.
• Run the HubSpot dashboard and turn data into decisions on spend, channels, and topics.
• Manage the paid search and social program (or the agency running it) toward a stable cost per booked consultation.
• Sit with sales weekly to mine buyer questions and route them into content and video.
• Write and shape strategy, briefs, and high-value copy yourself — not just assign it.
• Continuously tighten the funnel: landing pages, offers, follow-up, and attribution.

HOW SUCCESS IS MEASURED

• Marketing-sourced leads vs. target
• Blended and paid cost per lead
• Consultation sold rate (shared with sales)
• Content and video production cadence held
• Pipeline dollars influenced and closed

WHO YOU ARE

• 8+ years in marketing with real ownership of a lead or revenue number, ideally at a home‑improvement, home‑services, remodeling, or considered‑purchase / high‑ticket local business.
• Comfortable being a player‑coach in a lean team where people wear multiple hats.
• Fluent in inbound/content marketing; direct experience with They Ask, You Answer is a strong plus.
• Hands‑on with paid search and paid social, and able to judge whether an agency is performing.
• Strong with HubSpot (or comparable CRM/marketing automation) and analytics; you make decisions from data.
• A clear operator: you build calendars, scorecards, and processes and hold people to cadence.
• Bonus: familiarity with video‑first marketing, local SEO, and using AI tools to move faster.

WHY THIS ROLE

This is a build, not a maintenance job. You'll stand up the marketing engine that carries the company through its next growth phase, with direct access to the owner, a real budget, and the authority to make it work. If you want to point to a system you built — and a revenue number you moved — this is that seat.

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