Marketing Manager

Overview

In this role you will lead a marketing function within a growing national trainer, shaping strategic marketing to drive business growth and ROI. You’ll collaborate with Sales, Operations and Leadership to align marketing with commercial goals, while coaching an in-house team and managing agencies. The position offers autonomy at a Head of Marketing level, with emphasis on strategy, data-driven decision making and cross-functional influence to expand market presence.

• Hybrid Working
• Performance Bonus
• 33 Days Annual Leave + Christmas Closure
• Enhanced Pension
• Life Assurance
• Ongoing Learning & Development

• Develop and implement the overall marketing strategy aligned with growth targets
• Lead, coach and develop the in-house marketing team
• Drive lead generation across service lines with commercially-focused campaigns
• Align marketing activity with sales objectives and overall business strategy
• Manage budgets and ensure strong ROI across activities
• Analyse campaign performance, customer journeys and conversion data to improve results
• Develop employer branding and recruitment marketing to support growth
• Collaborate with Sales, Operations and Education to maximise opportunities
• Identify new markets and growth opportunities to boost brand awareness and engagement
• Present performance insights and strategic recommendations to senior leadership
• Oversee external agencies, suppliers and marketing tech as needed
• Support exhibitions, industry events and stakeholder engagement across the UK

• Proven senior Marketing Manager or Commercial Marketing experience with strategy and people leadership
• Track record of delivering measurable commercial growth via marketing
• Strong understanding of lead generation, funnels, acquisition, conversion and ROI
• Experience leading and developing marketing teams
• Strong digital marketing knowledge including SEO, PPC, CRM, marketing automation and analytics
• Commercially minded with excellent analytical and decision-making skills
• Confident in influencing senior stakeholders and presenting strategic recommendations
• Creative, ambitious and proactive with entrepreneurial problem solving
• Ability to work in a fast-paced environment with autonomy to challenge ideas
• Willingness to travel nationally (including overnight stays)

• analytical thinking
• strategic influence
• leadership and coaching
• SEO
• PPC
• CRM