Marketing Manager
Alma Lasers
Job Description
At Alma, we don't follow trends we set them. As a global leader in medical aesthetic technology, we are redefining what's possible in skin, body and laser treatments.
With a presence in over 90 countries and recognised as the largest laser company in the aesthetic arena, Alma continues to lead through innovation, performance and clinical excellence. Our technologies are trusted by top practitioners, clinics and key opinion leaders globally.
This is not a traditional marketing role, this is an opportunity to shape how a premium brand shows up in a highly competitive and fast‑evolving market.
About the Role
We are looking for a Marketing Manager who understands the aesthetic industry inside out and can take ownership of how Alma is positioned, communicated and experienced in the Australian market.
This role requires a strategic thinker and hands‑on operator who can drive lead generation, brand elevation and commercial outcomes, while leading a small team across digital, creative and events.
You will be responsible for ensuring Alma remains positioned as a premium, results‑driven and clinically trusted brand, while continuously pushing the boundaries of how we engage clinics and customers.
Key Responsibilities
Develop and execute marketing strategies that drive lead generation, customer acquisition and revenue growth
Own and elevate Alma’s brand positioning across all channels, ensuring consistency with global standards and premium market expectations
Lead and manage all marketing activity across digital, content and events, ensuring alignment with business objectives
Identify market opportunities, industry trends and competitor positioning to inform strategy and execution
Drive high‑performing campaigns across social, email, website and events, with a strong focus on measurable outcomes
Oversee and optimise marketing performance, using data and insights to continuously improve results
Manage product launches, industry events, training sessions and customer engagement initiatives
Build and maintain strong relationships with clinics, KOLs, influencers and industry partners
Lead, mentor and develop the marketing team to deliver high‑quality output and performance
Work closely with sales and leadership to align marketing with revenue targets and commercial priorities
About You
Proven experience in marketing within the aesthetic, medical, beauty or device industry
Strong understanding of the clinic landscape, customer behaviour and market dynamics
A high performer who is proactive, driven and results‑focused
Strong capability across both strategy and execution
Experience driving lead generation and measurable campaign performance
Analytical mindset with the ability to interpret data and translate it into action
Confident working in a fast‑paced, high‑growth environment
Strong stakeholder management skills and ability to influence internally and externally
A natural leader who takes ownership and drives accountability
Tools You’ll Use
CRM systems such as Salesforce
Website platforms including WordPress
Social media platforms and analytics tools
Google Analytics and campaign reporting tools
MS Office: Outlook, PowerPoint, Excel and Word
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