Marketing Manager

Role Overview We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company. This is not a traditional brand marketing role, but a revenue ownership role . The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs , while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth. This role requires someone who is equally strategic and hands-on - from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns. Key Responsibilities 1.

Revenue & Pipeline Ownership Own and deliver o n quarterly pipeline revenue targets aligned with organisation goals Take full accountability fo r marketing-sourced and influenced pipeline Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment Continuously optimize funnel performance across lead → meeting → SQL → revenue stages 2. Demand Generation (Core Ownership) Build and scale a predictable demand generation eng ine across outbound, inbound, and lifecycle channels Design and execu te integrated marketing campai gns aligned with ICP segments and business priorities Own channel mix includi ng email, outbound, ABM, lifecycle, partnerships, and events Drive experimentation and iteration to improve conversion rates and cost efficiency 3. SDR Team Management & Alignment Directly manage and men tor SDRs / outbound team members Own top-of-funnel performance (meetings, responses, pipelines Collaborate closely with SDRs on messaging, targeting, and campaign execution Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability 4.

Account-Based Marketing (ABM)Design and exe cute ABM programs for high-value target accounts Partner with Sales to define account lists and engagement strategies Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels Track account progression and pipeline impact 5. Lifecycle Marketing Own lifecycle journeys a cross lead nurturing, activation, and re-engagement Build automated workflows to move leads across funnel stages Optimize touchpoints to improve conversion and pipeline velocity 6. Outbound & Campaign Execution (Hands-On) Personally contrib ute to campaign execution including email writing, sequence design, and outreach strategy Be hands-o n with cold outreach (email + c alling) where required Continuously test messaging frameworks, hooks, and value propositions Drive performance improvements in open rates, reply rates, and meeting conversions 7.

Product Marketing & GTM Own positioning, messaging, and value proposition for key products and use cases Lead GTM initiatives in collaboration with Product and Sales teams Translate product capabilities into compelling narratives for target audiences Enable Sales with messaging, collateral, and campaign support 8. Channel & Audience Development Leverage platfo rms like LinkedIn, Reddit, and industry co mmunities for opportunity discovery and engagement Own list building, segmentation, and enrichment strategies Identify new acquisition channels and test scalable growth opportunities 9. Reporting & Performance TrackingTrack and report on pipeline contribution, campaign performance, and ROI Maintain clear visibi lity into weekly progress, learnings, and next steps Build dashboards to monitor funnel metrics and channel performance Key Metrics of Success Pipeline generated (aligned with $400K–$500K MRR targets per quarter) Marketing-sourced and influenced revenue Number of qualified meetings / SQLs generated Conversion rates across funnel stages Campaign ROI and channel efficiency SDR team performance and output Required Skills Experience7–10+ years of e xperience in B2B SaaS / AdTech / MarTech marketing Proven tra ck record of owning pipeline and revenue targets Strong e xperience in demand generation, ABM, lifecycle marketing, and outbou nd Experience managing SDRs or outbound teams directly Hands-on expertise in email marketing, cold outreach, and campaign execution Strong copywriting and mes saging skills (especially for outbound and GTM campaigns ) Solid product marketi ng experience including positioning and messaging Experi ence running integrated, multi-channel campaigns Strong analytical mindset with ability to optimise based on data Preferred Qualifications Experience in growth-stage startups ($10M+ ARR) Previous experience in AdTech w ould be a plus Prior experience in revenue-linked m arketing roles Exposure to global markets (US/EU/APAC) Experience working in high-accountability, fast-paced environments Why This Role Matters This role is central to building a predictable, scalable revenue engine for the company.

You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to bus iness outcomes. Compensation Competitive salary aligned with B2B SaaS benchmarks Strong performance-linked incentives tied to pipeline and revenue outcomes