Marketing Director (Portuguese market) - barcelona

Overview

In this senior leadership role, you will own and execute Factorial’s marketing strategy for Portugal, aligning it with revenue objectives and brand building. You’ll lead a cross-functional local team across demand generation, content, brand, and events, driving pipeline, demos, and long-term growth. You’ll translate market insights into prioritised investments and campaigns, while strengthening Factorial’s local presence and community.

• Alan private health insurance
• Wellhub (gyms, pools, outdoor classes)
• Cobee expense management
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts

• Own and translate the Portuguese marketing strategy into revenue-focused plans
• Lead multi-channel campaigns including demand generation, content, brand, and events
• Partner with Sales to generate high-quality demand and move opportunities through pipeline to revenue
• Plan and execute major marketing programs with measurable business impact
• Develop long-term growth opportunities for Portugal and prioritise investments
• Lead, coach, and develop the local marketing team across disciplines
• Collaborate with Content to localise content and campaigns for the Portuguese market
• Strengthen the Factorial brand and community in Portugal for enduring awareness
• Use data and market insights to optimise performance and investment decisions
• Coordinate with cross-functional teams (Sales, Marketing Ops, Performance, Product, central marketing) to secure resources
• Oversee external agencies, freelancers, and partners with clear accountability
• Bring deep understanding of the Portuguese market to Factorial’s broader strategy

• 8+ years of marketing experience with leadership for a market, business unit, or high-growth company
• Strong track record in B2B marketing, demand generation, and revenue growth, preferably in SaaS or technology
• Experience managing significant marketing investments and data-driven decision-making
• Comfort with revenue, pipeline, CAC, ROI, and other commercial KPIs
• Proven ability to manage and develop high-performing marketing teams across disciplines
• Strategic thinker who stays close to execution and understands practical outcomes
• Strong data-driven mindset and numerical decision-making
• Excellent communication and stakeholder management with senior leadership
• Deep understanding of the Portuguese market, customers, and business ecosystem
• Fluency in Portuguese and English
• Entrepreneurial mindset with ownership, speed, experimentation
• Ambitious, commercially minded, and impact-driven

• collaboration
• strong communication
• stakeholder management
• demand generation
• brand building
• content strategy