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Marketing Cloud Business Analyst

emagine - Portugal

RemoteFull-timeMid LevelRemote

Job Description

Are you passionate about digital marketing, customer journeys, and transforming business requirements into impactful customer experiences? We're looking for a Marketing Cloud Business Analyst to join an international team, where you'll play a key role in delivering and optimizing transactional communications and marketing automation solutions.


In this role, you'll work closely with business stakeholders, Product Owners, and Scrum teams to ensure customer communication journeys are efficiently designed, implemented, and continuously improved.


What You'll Be Doing:

  • Configure and maintain transactional email solutions within Marketing Cloud.
  • Create, update, validate, and optimize email templates.
  • Support the implementation and enhancement of transactional customer journeys.
  • Coordinate content updates and ensure messaging is accurate and aligned with business requirements.
  • Provide 3rd-level support for production issues related to transactional communications.
  • Gather, analyze, and clarify business requirements with stakeholders.
  • Translate business needs into clear, actionable, and testable user stories.
  • Refine and prioritize backlog items alongside the Product Owner.
  • Collaborate closely with developers, QA engineers, and business teams in an Agile Scrum environment.
  • Contribute to the continuous improvement of processes and customer communication experiences.


What We're Looking For:

Must Have

  • Around 1–2 years of experience with Salesforce Marketing Cloud.
  • Experience configuring transactional emails and customer journeys.
  • Understanding of Agile/Scrum methodologies.
  • Ability to gather, analyze, and document business requirements.
  • Strong communication and stakeholder management skills.
  • Analytical mindset with excellent problem-solving abilities.
  • Professional proficiency in English.


Nice to Have:

  • Basic knowledge of Business Analysis methodologies.
  • Experience supporting production incidents.
  • Familiarity with marketing automation best practices and customer engagement solutions.


Work Model:

  • Hybrid role based in Porto.
  • During the onboarding period, you'll be expected to work 3–4 days per week from the Porto office to collaborate closely with the team. After onboarding, the working model follows the company's hybrid policy.


If you're looking for an opportunity to combine business analysis, marketing technology, and Agile delivery while contributing to customer-focused digital experiences, we'd love to hear from you.

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