Marketing & Client Development Specialist

Job Description

Job Description

Position Overview

The ideal candidate is a creative storyteller and strategic thinker who exercises independent judgment in shaping digital content, event strategy, and lead-nurturing initiatives. This role partners closely with leadership to develop and guide marketing campaigns, contribute to client development strategy, and identify opportunities to strengthen engagement with prospective clients.

Key Responsibilities

• Manage digital marketing channels, including social media, email campaigns, website updates, and digital content.
• Design and maintain marketing collateral such as brochures, presentations, and event materials.
• Research and recommend conferences, webinars, and networking opportunities that engage HR professionals, executives, and decision makers.
• Coordinate firm participation in events and design follow-up strategies to convert contacts into client leads.
• Collaborate with leadership to prepare proposals, pitches, and updated practice materials.
• Track and analyze the effectiveness of campaigns, social media, and events, providing insights and recommendations for improvement.