Marketing Automation Analyst, HubSpot

• Monitor and open, assign, and close tickets according to priority and severity levels;
• HubSpot management and operations;
• Administer HubSpot (Marketing Hub and CRM);
• Create and manage workflows, smart lists, and automations;
• Define lead scoring and qualification criteria (MQL/SQL);
• Ensure organization, segmentation, and governance of the database;
• Automate the Customer Journey;
• Build nurture flows by persona, segment, and funnel stage;
• Develop automated journeys (acquisition, consideration, decision);
• Personalize communications based on behavior and data;
• Conversion Rate Optimization (CRO);
• Improve conversion rates on landing pages, forms, and emails;
• Run A/B tests on campaigns, flows, and pages;
• Identify funnel bottlenecks and propose improvements;
• Marketing → SDR → Sales integration;
• Ensure efficient handoff of qualified leads to SDRs;
• Adjust flows according to feedback from the commercial team;
• Support definition of SLAs and processes between areas;
• Monitor KPIs such as conversion rate, CPL, CAC, ROI;
• Create dashboards and performance reports;
• Ensure campaign traceability (UTMs, events, integrations);
• Generate insights for continuous optimization;
• Integrate HubSpot with website, media tools, and other platforms;
• Configure forms, landing pages, and tracking;
• Support technical setup of campaigns and data.

Requirements

• Hands-on experience with HubSpot (required)
• Experience with marketing automation and CRM
• Knowledge of inbound marketing and the sales funnel
• Experience creating flows, segmentations, and lead scoring
• Familiarity with Google Analytics, Tag Manager, and integrations
• Preferred: Experience in B2B or technology companies
• HubSpot certifications
• Knowledge of RevOps or Growth Ops
• Experience with multiple business units or partner networks

Core Competencies

Demonstrates expertise in HubSpot management, marketing automation, and CRM operations, with a strong focus on optimizing customer journeys and conversion rates through data-driven strategies. Proficient in creating workflows, managing lead scoring, and integrating various marketing tools to enhance performance and reporting.

Highest-signal resume keywords

• HubSpot Management
• Marketing Automation
• Lead Scoring
• Conversion Rate Optimization
• Google Analytics

ATS Optimization Keywords

Hard Skills

• Ticket Management
• Workflow Creation
• Smart Lists Management
• Database Segmentation
• A/B Testing
• Performance Reporting
• Funnel Analysis
• Campaign Traceability
• Customer Journey Automation
• Lead Qualification

Soft Skills

• Collaboration
• Communication
• Problem-Solving
• Organizational Skills
• Adaptability

Certifications & Qualifications

• HubSpot Certifications

Industry Keywords

• Inbound Marketing
• Sales Funnel
• B2B Experience
• RevOps
• Growth Ops

Tools & Technologies

• HubSpot Marketing Hub
• HubSpot CRM
• Google Tag Manager
• Media Tools Integration
• UTM Tracking

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