Marketing and Events Executive

Job Description

Working across IHM's portfolio of hospitality media brands - Boutique Hotel News, Serviced Apartment News, Short Term Rentalz and Urban Living News - you will help deliver high-impact marketing campaigns and live and virtual events. The role combines hands-on execution with creative thinking, digital innovation and commercial focus.

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Responsibilities

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Marketing campaigns and brand promotion 

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• Develop and deliver marketing campaigns that promote IHM events, products, services and brands.

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• Create and manage content across email, websites, LinkedIn, Instagram and other relevant digital channels.

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• Produce visual marketing assets and promotional graphics for events, webinars, awards and editorial campaigns.

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• Track campaign performance using data and analytics, refining activity to improve engagement and results.

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Content & creative development

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• Create marketing materials, event promotions, website content, social content, email communications and digital assets.

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• Develop creative concepts and promotional materials for conferences, awards, webinars and other company events.

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• Work closely with editorial, sales and other internal teams so marketing activity supports wider business objectives.

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Digital innovation, AI & new platforms

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• Research and evaluate new technologies, digital platforms, AI tools and marketing solutions.

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• Identify ways to improve processes, workflows, audience engagement and marketing performance through automation and technology.

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• Build proficiency in new software and platforms, testing their potential use across the business.

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• Use AI-powered tools to support content creation, research, audience engagement, marketing automation and data analysis.

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Continuous improvement

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• Generate ideas to improve events, webinars, marketing campaigns and audience experience.

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• Test new approaches and communicate practical recommendations to relevant members of the team.

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Event planning & execution

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• Plan, coordinate and deliver live and virtual events including conferences, summits, awards ceremonies, webinars and trade shows.

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• Research and source venues, compare proposals, arrange site visits and manage venue relationships through the planning process.

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• Coordinate logistics including catering, AV, signage, branding, floorplans, photography, videography, suppliers, speakers and event materials.

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• Liaise with partners, sponsors, speakers, venues, suppliers and internal teams to ensure event requirements are met.

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• Attend events and support on-site delivery, proactively resolving operational issues.

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Webinars & virtual events

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• Coordinate webinar planning, marketing and delivery across IHM brands.

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• Set up and manage registration pages, attendee communications, branding and post-event activity using relevant event platforms.

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• Develop new webinar concepts, formats and engagement ideas to improve audience experience and performance.

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• Analyse registrations, attendance and engagement data and use findings to improve future activity.

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Data & reporting

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• Collect and analyse data from campaigns, webinars, digital platforms and live events.

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• Create clear performance reports covering audience engagement, campaign or event outcomes and areas for improvement.

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• Use insights to make practical recommendations for future campaigns, events, webinars and wider marketing activity.

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Qualifications

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Candidate ideals:

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-       Marketing and event degree

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• 1 year+ experience marketing and event experience
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-       Knowledge of the hospitality industry

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-       Track record in social media management

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-       Experience with marketing analytics

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Candidate must-haves:

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-       Self starter and motivated

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-       Collaborative in small team environment

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-       Extremely organised and can keep up with ever-growing business and tight deadlines

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-       Excellent verbal and written communication skills

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-       Plenty of ideas

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This is a fantastic opportunity for a junior level-marketer who is looking for a role where they can make a difference and progress quickly.

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Employment details

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Hybrid working between home and the IHM office in London, with a minimum of one office day per week.

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Business travel may be required.

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Hours

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9:00am-5:30pm, Monday to Friday

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Salary and benefits

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£32,000 per annum, rising to £34,000 pa following successful completion of probation.

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Pension

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20 days holiday per year.

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Work computer and fully expensed mobile phone provided.

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