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Marketing and Engagement Executive
Bucksfire
AylesburyFull-timeMid LevelOn-site
Job Description
As Marketing and Engagement Executive, you will help bring the work of Buckinghamshire Fire & Rescue Service to life across our social media channels, website and intranet. The role will primarily focus on planning, creating and publishing engaging digital content.
- Planning, creating, scheduling and publishing social media content across Facebook, Instagram, LinkedIn, X and YouTube.
- Producing engaging photography and video content, from developing the initial idea through to filming and editing.
- Building relationships with colleagues and encouraging them to contribute to videos, photographs and other content.
- Writing clear and engaging blogs, news stories, website copy and intranet articles.
- Improving public-facing website content so it is accessible, relevant and written for the people who need to use it.
- Strengthening the use of local and station-based content to improve engagement with local communities.
- Improving coordination and oversight of local Facebook page administrators.
- Using emerging trends, recent incidents attended, and themes to create timely prevention and protection messages.
- Supporting wider marketing activity, events and communications during operational incidents when required.
- Planning, coordinating and delivering Service events, including managing practical arrangements and producing supporting content and communications.
- Communicate/ coordinate with partners and external organisations to produce joint messaging and campaigns.
- Travelling to fire stations and other locations across Buckinghamshire and Milton Keynes to gather content.
- Supporting communications during operational incidents by monitoring developments and helping to produce accurate, timely and appropriate public information.
- Creating engaging content while working within the professional, legal and reputational requirements of a public sector emergency service.
- Handling information, images and personal data appropriately, in line with GDPR, data protection requirements and Service policies.
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