London Sales Manager

London Sales Manager – Online Wine Wholesaler – up to £70,000 My client is a unique business within the wine sector and is seeking a commercially driven Sales Manager to grow the company’s presence in London. Backed by a broader global drinks group focused on operational excellence, technology and different way of buying, the business is beginning its journey into the on-trade area and wants someone to come in and establish this for them This is a high-impact leadership role focused on driving the new arm of this business, securing listings and partnerships, strengthening customer relationship and building a a footprint in the city. If you have a large on-trade network, are known to open doors and have a strong understanding of wine, then this is the role for you.

What the Role Offers Competitive salary performance-based bonus structure. Opportunity to lead London on-trade sales strategy. High level of ownership and autonomy.

Exposure to a premium and internationally sourced product portfolio. Clear progression opportunities. Key Responsibilities Develop and execute the UK on-trade sales strategy across all avenues.

Identify and secure new commercial partnerships and growth opportunities. Build and maintain strong relationships with national and regional buyers. Drive revenue growth, profitability, and market share performance.

Lead commercial negotiations and manage key customer accounts. Use sales data, forecasting tools, and CRM systems to improve commercial performance and pipeline management. Collaborate cross-functionally with operations, procurement, and marketing teams to support scalable growth and customer delivery.

Ideal Candidate Profile Proven sales leader within FMCG and/or beers, wines & spirits. Strong track record of winning, managing and growing major accounts across on-trade channels. Existing network of contacts in the desired places.

Commercially astute with strong negotiation and relationship-building skills. Experienced in route-to-market strategy, pricing and promotions. Confident using CRM systems, sales analytics and commercial reporting tools.

Experience scaling business into new areas. If you are interested in having a chat about this role, please forward updated CV’s to [email protected] COREcruitment is an international recruitment agency specialising in the service industry across the following sectors: - H.R. – Finance – Executive Search - Leisure – Fitness – Visitors Attractions - Events – Venues - Hotels – Coworking – Estate – Private Residences - Technology – Facilities Management – Property - Food Service – Care Services – FMCG - Retail – QSR - Chefs – Restaurants - Pubs – Bars - High-end - Members Clubs - Luxury Travel - Private Dining & Concierge - Food Hygiene - Health & Safety - Supermarket - Delivery - Supply Chain - Warehousing - Food Manufacturing