Local Marketing Manager

Local Marketing Manager // Local Marketing Lead £50,000 - £60,000 + Competitive package West Midlands. Hybrid 2/3 days (WFH) Better Placed are delighted to be working with a well-recognised retailer in their search for a Local Marketing Manager// Local Marketing Lead. £2 billion+ turnover business, with continued growth Continued investment (people, technology and resource). £multi-million investment High street brand name (retail) Award winning! FANTASTIC reputation!

Meaningful and impactful values West Midlands (need to drive) Hybrid working (2 days per week) Salary £50,000 - £60,000 Very competitive benefits package £multi-million+ Marketing budget Exceptional in house teams including Digital & Paid, Insight & Analytics (huge team), CRO & Product, CRM & Loyalty, Social & Content and Creative. Around 40+ people in marketing with some of the UKs best consumer brands across Retail and Travel. Key Responsibilities Develop and implement local marketing strategies across multiple locations Create toolkits, templates, and processes to support consistent local activation Deliver campaigns across digital, social, PR, community engagement, and launch events Partner with Operations, Finance, Brand, and Digital teams to ensure successful execution Manage local marketing budgets, performance tracking, and ROI reporting Work with agencies and suppliers to deliver campaigns effectively and on time Continuously improve marketing systems, reporting, and ways of working About You Proven experience in local marketing within a multi-site consumer or services business Strong campaign management and stakeholder engagement skills Commercially minded with experience managing budgets and measuring performance Able to balance brand consistency with local market relevance Comfortable working in a fast-paced, collaborative environment