LinkedIn Marketing & Lead Generation Assistant

LinkedIn Marketing & Lead Generation Assistant

Part-Time and Remote | Flexible Hours (US overlap preferred) | Long-Term Contract

About the Role

Our client, a company entering the packaging/CPG space, is looking for a LinkedIn Marketing & Lead Generation Specialist to build out their brand presence from the ground up and directly drive B2B lead generation through LinkedIn outreach. This role is foundational — you'll be shaping how a new player in a fast-moving, high-value industry introduces itself online, while also proactively connecting with potential customers.

Key Responsibilities

• Plan and write LinkedIn posts to build brand awareness and industry credibility
• Write product and company copy for use across LinkedIn, brochures, and marketing materials
• Proactively reach out to potential prospects on LinkedIn to generate B2B leads
• Translate technical/product concepts into clear, engaging copy for a business audience
• Maintain a consistent brand voice across all written content
• Track and follow up on outreach conversations to move leads forward
• Collaborate with the design team to align copy with visual materials

Requirements

• Proven experience writing B2B or LinkedIn marketing copy
• Hands-on experience with LinkedIn outreach or B2B prospecting (connection requests, cold messaging, follow-up)
• Excellent written English — clear, concise, and error-free
• Comfortable writing about technical or product-heavy topics in an accessible way
• Nice to have: experience with packaging, manufacturing, or CPG-adjacent industries
• Nice to have: experience building a brand's LinkedIn presence from scratch

Ideal Candidate

Someone who can take a new, still-developing brand and give it a clear, confident voice online while also being comfortable initiating conversations with strangers to generate business. This person is self-directed, comfortable owning a content calendar without heavy oversight, and skilled at translating dense product information into copy that actually gets read. They thrive in fast-paced, flexible, async-friendly environments.