Lifecycle Marketing Specialist

Digital Six is seeking a commercially minded Lifecycle Marketing Specialist to lead and grow our customer lifecycle, retention and marketing automation offering.

This is an exciting opportunity for someone with strong experience in CRM, email marketing, marketing automation and customer journeys who is ready to take ownership of a growing area of the business.

You’ll work directly with clients to develop and deliver high-performing lifecycle marketing strategies across email, SMS and automation. You’ll also play a key role in growing this service offering, identifying new opportunities, driving revenue and providing creative direction to team members supporting campaign delivery.

Must be Brisbane-based.

What You’ll Be Doing

• Develop and manage lifecycle marketing and customer retention strategies for a diverse client portfolio.

• Build, launch and optimise email, SMS and automated marketing campaigns.

• Create and improve customer journeys, workflows and marketing automation.

• Use customer data to develop audience segments and personalised communications.

• Develop strategies to improve customer engagement, retention, loyalty and lifetime value.

• Analyse campaign performance and use insights to improve results.

• Work directly with clients to understand their goals, present strategies and identify opportunities.

• Help grow the lifecycle marketing department by identifying opportunities within existing and new client relationships.

• Take ownership of the development, processes and future direction of this growing service area.

• Provide creative direction, feedback and guidance to team members supporting campaign development and delivery.

• Collaborate with Digital Six’s design, content and strategy teams to deliver effective customer marketing campaigns.

What We’re Looking For

We’re looking for someone experienced in Lifecycle Marketing, CRM or Email Marketing who is confident working with clients and ready to take ownership of a growing department.

You’ll bring:

• Lifecycle Marketing & CRM Experience: Experience using CRM, customer engagement or marketing automation platforms to manage audiences, campaigns and customer journeys.

• Email & Marketing Automation Experience: Strong experience building and optimising email campaigns, automated workflows and personalised customer communications.

• Platform Experience: Experience with Klaviyo, HubSpot, ActiveCampaign, Salesforce, Braze or similar CRM and marketing automation platforms.

• Customer Retention & Journey Experience: A strong understanding of customer journeys, segmentation, personalisation, loyalty and retention.

• Commercial Confidence: The confidence to identify opportunities, contribute to sales conversations and help grow client accounts and department revenue.

• Client Management Skills: Strong communication and presentation skills, with the ability to lead client conversations and provide strategic recommendations.

• Leadership & Creative Direction: Experience providing direction, feedback and guidance to designers, content creators or other team members.

• Analytical Thinking: The ability to interpret campaign and customer data and turn insights into action.

• Ownership & Ambition: A genuine desire to take ownership of a growing service area and help build it into a successful part of the business.

• Organisation & Adaptability: The ability to manage multiple clients and projects in a fast‑paced agency environment.

Why You’ll Love Working With Digital Six

• Own and grow a department: Take a leading role in building our lifecycle marketing and customer retention offering.

• Drive commercial growth: Identify opportunities, grow client relationships and contribute directly to the success of the department.

• Leadership opportunity: Provide creative direction and help build the team as the service area grows.

• Work directly with clients: Lead strategy, build relationships and make a measurable impact on client results.

• Develop your expertise: Work across leading CRM, email marketing and marketing automation platforms.

• Work-life balance: Enjoy 12 days additional paid leave each year.

• Competitive salary: Be recognised and rewarded for your skills, leadership and contribution.

• Collaborative culture: Join a supportive, creative and ambitious digital team.

• Diverse client portfolio: Work across a range of industries, brands and customer challenges.

Why Now?

This is more than a campaign management role. It’s an opportunity to take ownership of a growing Lifecycle Marketing department, develop the service offering, grow revenue and help build the team around you.

If you have strong experience in CRM, lifecycle marketing, email marketing or marketing automation and are ready to take the next step into a commercially focused leadership role, we’d love to hear from you.

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