Lead Generation Specialist-Staffing(B2B)

About the Role

We are looking for a proactive and target-oriented Lead Generation Specialist to support our B2B staffing and recruitment business. The role will focus on identifying potential corporate clients, generating qualified business leads, connecting with key decision-makers, and building a strong sales pipeline for recruitment and staffing services.

Key Responsibilities

• Generate new B2B leads through cold calling, LinkedIn, email outreach, networking, databases, and market research.
• Identify and target potential corporate clients across relevant industries and markets.
• Research companies, identify hiring requirements, and map key decision-makers such as HR Heads, Talent Acquisition Managers, HR Managers, and Business Heads.
• Conduct outbound calls and email/LinkedIn campaigns to introduce recruitment and staffing services.
• Qualify prospects based on hiring needs, workforce requirements, company size, and potential business opportunities.
• Build and maintain an accurate prospect and sales pipeline.
• Schedule qualified meetings and business discussions for the sales/business development team.
• Maintain regular follow-ups with prospects and nurture potential leads.
• Track lead-generation activities, conversations, meetings, and conversion status using CRM or internal databases.
• Conduct market research to identify new industries, companies, projects, and potential staffing opportunities.
• Work closely with the recruitment and business development teams to understand client requirements and improve lead quality.
• Meet defined daily/weekly/monthly lead-generation and meeting targets.
• Maintain professional relationships with prospects and ensure timely communication.

Required Skills & Qualifications

• 2–5 years of experience in B2B lead generation, tele-sales, inside sales, business development, or client acquisition.
• Experience in staffing, recruitment, HR services, consulting, or related B2B services is preferred.
• Strong experience in cold calling and outbound prospecting.
• Good knowledge of LinkedIn, email outreach, online databases, and lead-generation tools.
• Ability to identify and connect with senior-level decision-makers.
• Strong communication, negotiation, and interpersonal skills.
• Good research and prospecting abilities.
• Target-driven and comfortable working in a fast-paced sales environment.
• Basic knowledge of CRM systems and lead-tracking tools.
• Strong follow-up and relationship-building skills.

Key Performance Indicators (KPIs)

• Number of qualified B2B leads generated.
• Number of outbound calls and prospecting activities.
• Qualified meetings/appointments scheduled.
• Lead-to-meeting conversion rate.
• Pipeline value generated.
• New client opportunities created.
• Achievement of monthly lead-generation targets.