Influencer & Community Manager
Procter & Gamble
Job Description
Overview
In this role you drive end-to-end influencer partnerships and community engagement to make brands come to life through creator content and conversations. You will translate global strategies into locally relevant activity across the UK & Ireland, coordinating with Brand, Media, and PR teams. Youโll shape content ecosystems, monitor trends, and use AI tools to unlock scalable growth.
This position offers hands-on delivery with a focus on ROI, risk management, and long-term advocacy beyond campaigns. You will collaborate across functions to build authentic, platform-native content and meaningful consumer connections.
Pay / Benefits
- Flex4Me fund
- Double Match Pension
- Private Medical Insurance
- 25 days holiday
- onsite gym
- Onsite Costa Coffee
Responsibilities
- Lead influencer, KOL, and expert strategies with local execution and ROI focus
- Identify, vet, and onboard creators across micro to celebrity tiers
- Manage creator relationships and end-to-end campaign delivery (briefing, content, rollout, budget, performance analysis)
- Drive community engagement and advocacy across platforms with real-time conversations
- Develop and enforce community guidelines, response frameworks, and escalation protocols
- Collaborate on social-first content strategy and cross-channel amplification
- Monitor social listening, identify trends, translate insights into actionable recommendations
- Ensure content/partnerships comply with brand guidelines and UK advertising regulations
Key requirements
- Experience in influencer marketing, creator partnerships, or social media
- End-to-end campaign management with reporting
- Strong understanding of UK creator landscape and platform dynamics
- Ability to connect creator storytelling with broader brand engagement
- Data-driven mindset with performance analysis and optimization
- Budget management and delivering measurable results
- Balance of strategic thinking and hands-on execution
- Strong communication and collaboration in multi-stakeholder environments
- Genuine enthusiasm for Consumer Goods and staying updated on trends
- Right to work in the UK from Day 1 without sponsorship
- collaboration
- communication
- adaptability in a fast-paced environment
- influencer marketing
- creator partnerships
- data analysis and performance optimization