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Influencer & Community Manager

Procter & Gamble

LondonFull-timeMid LevelOn-site

Job Description

Overview

In this role you drive end-to-end influencer partnerships and community engagement to make brands come to life through creator content and conversations. You will translate global strategies into locally relevant activity across the UK & Ireland, coordinating with Brand, Media, and PR teams. Youโ€™ll shape content ecosystems, monitor trends, and use AI tools to unlock scalable growth.

This position offers hands-on delivery with a focus on ROI, risk management, and long-term advocacy beyond campaigns. You will collaborate across functions to build authentic, platform-native content and meaningful consumer connections.

Pay / Benefits

  • Flex4Me fund
  • Double Match Pension
  • Private Medical Insurance
  • 25 days holiday
  • onsite gym
  • Onsite Costa Coffee

Responsibilities
  • Lead influencer, KOL, and expert strategies with local execution and ROI focus
  • Identify, vet, and onboard creators across micro to celebrity tiers
  • Manage creator relationships and end-to-end campaign delivery (briefing, content, rollout, budget, performance analysis)
  • Drive community engagement and advocacy across platforms with real-time conversations
  • Develop and enforce community guidelines, response frameworks, and escalation protocols
  • Collaborate on social-first content strategy and cross-channel amplification
  • Monitor social listening, identify trends, translate insights into actionable recommendations
  • Ensure content/partnerships comply with brand guidelines and UK advertising regulations

Key requirements
  • Experience in influencer marketing, creator partnerships, or social media
  • End-to-end campaign management with reporting
  • Strong understanding of UK creator landscape and platform dynamics
  • Ability to connect creator storytelling with broader brand engagement
  • Data-driven mindset with performance analysis and optimization
  • Budget management and delivering measurable results
  • Balance of strategic thinking and hands-on execution
  • Strong communication and collaboration in multi-stakeholder environments
  • Genuine enthusiasm for Consumer Goods and staying updated on trends
  • Right to work in the UK from Day 1 without sponsorship
  • collaboration
  • communication
  • adaptability in a fast-paced environment
  • influencer marketing
  • creator partnerships
  • data analysis and performance optimization

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