Head of Trade Marketing

Job Description

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• Own shopper strategy, POS toolkits and execution standards across ROI and NI
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• Lead Alcohol shopper strategy aligned to brand, commercial and customer priorities
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• Own POS toolkits, customer sell-in support and execution standards, with KPIs by channel and activation type
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• Measure performance across visibility, availability, compliance, rate-of-sale and ROI
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• Run POS processes from briefing and forecasting through production, storage, allocation, deployment and evaluation
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• Deliver activation assets on time, in full and within budget, with status, risks and actions
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• Improve POS forecasting, stock control and storage to reduce waste and obsolete materials
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• Manage trade marketing agencies and POS suppliers, including briefs, service levels and escalation
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• Track supplier performance across quality, cost, speed, innovation and delivery reliability
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• Coordinate new-brand onboarding and launch execution, including actions, owners, timings and decision points
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• Ensure new-brand launches are execution-ready with aligned customer tools, activation plans, POS readiness and launch tracking
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• Lead and develop the Trade Marketing team, setting objectives, priorities and accountability
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• Embed roles and decision rights with Consumer Marketing, Commercial Heads, National Accounts, Field Sales, Supply Chain and Insights
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• Run an operating rhythm for planning, KPI reviews, field feedback and post-activation learnings
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Requirements\n

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• 7+ years’ FMCG trade marketing, shopper marketing or commercial activation experience, ideally in alcohol, beverage or premium branded goods
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• Strong record in shopper strategy, POS toolkits, customer sell-in support and execution standards
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• Experience managing budgets, suppliers, POS forecasts, stock and ROI
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• Proven ability to lead teams, set priorities and build accountability across functions
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• Experience working cross-functionally with Consumer Marketing, Commercial Heads, National Accounts, Field Sales, Supply Chain, Insights, suppliers and Brand Owners
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• Highly organised, pacey and detail-focused, with strong project management discipline
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Core Competencies\n

Demonstrates expertise in shopper strategy, POS toolkit development, and execution standards within the FMCG sector, particularly in alcohol and premium branded goods. Proven ability to lead cross-functional teams, manage budgets, and optimize trade marketing processes for effective brand activation.

Highest-signal resume keywords\n

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• Shopper Strategy
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• POS Toolkit Development
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• Trade Marketing Management
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• Cross-Functional Collaboration
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• Project Management
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ATS Optimization Keywords Hard Skills\n

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• FMCG Trade Marketing
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• Commercial Activation
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• Budget Management
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• POS Forecasting
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• Stock Control
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• KPI Measurement
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• Performance Tracking
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• Activation Asset Delivery
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• Supplier Management
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• New-Brand Onboarding
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Soft Skills\n

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• Leadership
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• Organizational Skills
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• Detail-Focused
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• Accountability Building
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• Pace and Agility
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Industry Keywords\n

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• Alcohol
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• Beverage
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• Premium Branded Goods
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• Customer Sell-In Support
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• Execution Standards
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• Trade Marketing Agencies
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• Field Sales
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• Consumer Marketing
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• National Accounts
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• Insights
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