Head of SEO, Organic Acquisition

Head of SEO, Organic Acquisition About the Company Top-tier online casino operator Industry Gambling & Casinos Type Privately Held About the Role The Company is seeking a Head of SEO to lead the development and execution of a comprehensive organic search strategy. The successful candidate will be responsible for driving brand search dominance, monitoring affiliate ecosystems, and leading link authority and backlink growth strategies. Additionally, the role involves developing satellite SEO site strategies for traffic capture, as well as overseeing technical SEO aspects such as site architecture, indexation control, and crawl optimization.

The Head of SEO will also be tasked with brand protection, including monitoring brand SERPs for hijacking and managing brand protection domains. Applicants for the Head of SEO position at the company should have a minimum of 6-8 years' of SEO experience, with at least 3 years' in iGaming or other highly competitive industries. The role requires a candidate with a proven track record in managing large-scale SEO projects across multiple domains and a deep understanding of affiliate SEO ecosystems.

Success in this position will be measured by organic acquisition growth, brand SERP dominance, and increased search visibility in key markets. The ideal candidate will be adept at identifying high-intent search opportunities, coordinating development and content teams, and ensuring optimal site performance and search visibility. Travel Percent Less than 10% Functions Marketing Confidential