Head of Product Marketing

About us

We are building a financial diligence platform for private-market M&A and fundraising. It connects to a company's accounting and banking systems and generates the financial analysis and secure data room that buyers, sellers, and advisors work from during a transaction. SOC 2 Type II certified.

Our customers are M&A advisors, fractional CFOs, search funds, investors, and companies preparing for a sale or raise.

The product is built; the story is not yet told. That is your job.

The role

You own how the market understands us: positioning, the website, and the credibility content that makes a skeptical financial professional take a new platform seriously.

You start as a team of one with high leverage — AI tooling for production volume, you for taste, accuracy, and judgment. Once the playbook is proven, you hire and train your own apprentice.

What you will own

• Positioning and messaging across every surface
• Website: structure, copy, and conversion paths to free signup and demo
• Credibility content: report examples, diligence checklists, guides, and comparison pages — content a CFO or M&A advisor would bookmark
• Case studies: turn early customer wins into referenceable proof
• Sales enablement: decks, one-pagers, and the security/trust pack for enterprise conversations
• Founder content: draft and edit POV pieces published under the founder's name
• Onboarding and lifecycle copy that moves signups toward first real usage

What success looks like

Measured on quality and conversion, not traffic:

• Signup-to-activation conversion of the funnel your content feeds
• Demo requests and enterprise pipeline influenced by content and collateral
• A stranger from our market lands on the site and can explain what we do and why to trust us

You are probably

• 6+ years in B2B SaaS product marketing or content, with real exposure to finance, accounting, fintech, or M&A — you can read a P&L
• A writer with taste: you can produce a page yourself and can tell in 10 seconds why a draft is mediocre
• Highly leveraged with AI in your production work, while owning quality yourself
• Comfortable being the entire marketing function for a while, with high autonomy and direct access to the founder
• Fluent in English (working language); Portuguese a plus, not required

Engagement terms

Quarterly objectives and deliverables agreed in advance; renewable engagement; own equipment and schedule. Success in the first two quarters leads to an expanded scope and the apprentice hire.

How to apply

Send your CV along with a 2-3 minute video telling us:

• Why this role interests you
• Why you're the right person for it
• A marketing achievement you're particularly proud of
• You may send your video to [email protected]