Head of Marketing Operations

Overview

In this role you will lead the marketing operations function to enable growth and stronger adviser relationships. You’ll translate strategy into scalable systems, data, and processes within a collaborative tech-driven environment. You’ll own the marketing ops roadmap, optimize engagement, and demonstrate commercial impact through reporting and attribution.

This is a hands-on leadership role that shapes how marketing operates across the business to support long-term growth.

• 40 days’ annual leave
• 16% employer pension contribution
• discretionary performance-based bonus
• private healthcare
• gym discounts
• season ticket loans

• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution
• Translate marketing strategy into practical system, data, process and reporting
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement
• Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation

• Strong marketing operations experience within a B2B environment
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform
• Experience improving marketing operations within established or scaling organisations with shared ownership across teams
• Ability to translate commercial goals into practical data, process, audience and reporting solutions
• Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance
• A collaborative and delivery-focused approach with strong problem-solving capability
• Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience
• Financial services, wealth management, fintech, SaaS or another regulated B2B sector experience
• Experience connecting marketing engagement data with behavioural or commercial outcomes
• Working with agencies, consultants or technology partners
• Use of AI, automation or low-code tools to improve operational efficiency

• Stakeholder management
• Collaboration
• Delivery-focused
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• SQL