Head of Marketing

Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment.

This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team drive the next phase of growth.

Role & Responsibilities:

Brand Strategy & Guardianship

• Own the 12–36 month brand and marketing roadmap
• Build brand equity, consistency and standout across all channels

Full-Funnel Marketing Leadership

• Lead omnichannel campaigns across digital, trade, partnerships, content & community
• Balance brand building with performance-driven acquisition & retention

Commercial & Performance Ownership

• Drive ROI, ROAS, CAC, AOV and channel mix effectiveness
• Translate spend into predictable acquisition, retention and payback
• Lead insight-driven NPD/EPD and category expansion beyond the core range
• Shape future pipeline across functional drinks and emerging categories

D2C & Digital Oversight

• Partner closely with Head of Growth to scale digital performance
• Own D2C strategy, CRM, funnel optimisation and P&L

Trade & Retail Marketing

• Develop standout trade marketing that drives sell-through
• Align brand activity with grocery, Amazon and OOH execution

Marketing Funnel Management

• Build systems, processes and measurement frameworks that scale
• Lead a growing team (Brand, Growth, Design, Community)

What’s on Offer?

• 25 Days Holiday + Xmas & NY period off + Bank Holidays
• Early Finish Fridays
• Enhanced Parental Leave
• Hybrid Working 2x pw (Central London HQ)

Do you have the following to apply?

• Senior marketing experience: within a challenger or high-growth consumer brand
• Proven experience building brands with conviction, creativity and efficiency
• Strong grasp of consumer behaviour, trends and cultural relevance
• Experience owning or contributing to D2C/ecommerce strategy
• Comfortable operating in lean, fast-paced environments
• Strong team leadership and cross-functional influence
• Strategic thinker who can execute at pace

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