Head of Marketing

Responsibilities

• Lead, mentor, and inspire a cross-functional marketing team, split between product & brand marketing and client digital marketing
• Develop and execute a comprehensive marketing strategy promoting Ocuco’s products and company brand in alignment with overall business objectives
• Drive brand positioning and messaging, ensuring consistent communication across all channels
• Lead Acuitas 3 growth strategy, creating online and in-person initiatives to increase awareness, interest, and adoption across target markets
• Collaborate closely with the CEO, CRO, Sales, Product and Operations teams to ensure cohesive marketing activity planning and execution
• Oversee the Client Digital Marketing team to ensure high-quality service delivery, with a focus on client satisfaction, retention and growth
• Develop strategies and products to enhance client acquisition

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• An MBA or equivalent advanced degree is preferred
• 10+ years of experience in marketing, with at least 3 years focused on lead generation in a SaaS environment
• Demonstrated success in nurturing, managing, and growing marketing talent
• Proven experience in launching major products globally and driving growth through online and in-person strategies
• Ability to leverage industry events for brand building and lead generation
• Outstanding communication, leadership, and people skills
• Ability to build strong, trust-based relationships across all levels of the organisation and with clients

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• MBA or Equivalent Advanced Degree

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