Head of Marketing (Home Trades Services)

Head of Marketing (Home Trades Services)

We’re a fast-growing Brisbane-based plumbing business currently generating approximately 10,000 inbound leads per year with a fleet of 12 service vehicles.

Our goal is clear: scale to 50 trucks and 50,000+ inbound calls annually within the next 24 months.

To achieve this, we are building a high-performance in-house growth engine and are looking for a proven performance marketer with a track record of scaling local service businesses. We want someone who has delivered these results before and can help us build a predictable, scalable lead-generation machine.

The Role

This is a performance marketing role—not a brand or design position.

You will own lead generation end-to-end, with a clear mandate: increase qualified inbound calls while maintaining profitable acquisition costs.

You will be responsible for strategy, execution, optimisation, reporting, and accountability across all lead-generation channels, including:

• Google Ads / Paid Search
• Local SEO and Google Business Profile
• Call tracking, attribution, and conversion optimisation
• Direct response marketing
• Offline lead-generation channels including flyers, radio, and local campaigns

You may coordinate creative resources where required, but your primary strength is performance marketing, lead generation, and commercial outcomes.

Key Responsibilities

• Scale inbound calls from approximately 10,000 to 50,000+ annually
• Own and optimise paid acquisition channels, particularly Google Ads
• Improve lead quality and increase booked-job conversion rates
• Reduce cost per lead and cost per booked job
• Build and manage tracking, attribution, and reporting systems
• Plan, execute, and optimise direct response campaigns
• Analyse performance data daily and adjust strategy and budgets accordingly
• Work closely with operations to ensure marketing performance translates into business growth

About You

• You have successfully scaled a local service business before, ideally within plumbing, electrical, HVAC, trades, home services, or a similar industry.
• Highly analytical and commercially minded
• Obsessed with ROI and measurable outcomes
• Strong in data, tracking, attribution, and optimisation
• Results-driven and accountable for performance
• Proven track record of scaling lead generation by 10x or more
• Deep expertise in Google Ads (non-negotiable)
• Strong experience with call-based lead generation
• Experience building reporting, attribution, and conversion tracking systems
• Experience marketing local service businesses is highly regarded

What Success Looks Like

• Consistent month-on-month growth in qualified inbound calls
• Reduced cost per lead and cost per booked job
• Predictable and scalable lead flow capable of supporting 20+ trucks
• Marketing performance that directly contributes to business growth and profitability

Why Join Us

• Ambitious growth plans with strong leadership backing
• Full ownership of marketing performance and strategy
• Opportunity to build and lead an in-house marketing team
• Performance-based incentives aligned with results
• Direct impact on the growth of a rapidly expanding business

If you have successfully scaled lead generation for a service business and can demonstrate measurable results, we'd like to hear from you.

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