Head of Marketing (Brand & Market Growth)

Head of Marketing (Brand & Market Growth)

As a Head of Marketing (Brand & Market Growth), you will be responsible for the following duties:

Develop and execute brand marketing strategies to strengthen brand awareness, drive consumer demand, and reinforce brand positioning through integrated campaigns, content marketing, KOL partnerships, and ATL initiatives.

Drive business growth by expanding retail and distribution channels, including department stores, retail counters, pop-ups, spa and salon partnerships, corporate gifting, B2B collaborations, and new sales channels.

Lead e-commerce growth across owned platforms and marketplaces, including Shopee, Lazada, and TikTok Shop, by driving customer acquisition, expanding the consumer database, and enhancing CRM and customer retention strategies.

Build and develop the skincare marketing function by optimising existing resources and scaling the team in line with business growth and operational needs.

Develop market expansion strategies and prepare the brand for future regional growth, ensuring readiness for international expansion opportunities.

Manage marketing budgets, monitor commercial and marketing performance, track key business KPIs, and provide strategic insights and regular performance reporting to senior management.

We regret to inform that only shortlisted candidates will be notified.

Requirements:

Minimum Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related discipline.

At least 5–8 years of marketing experience within the beauty, skincare, personal care, or consumer wellness industry, with a strong focus on product marketing rather than services.

Proven track record of growing brand awareness, consumer demand, and revenue across both retail and digital channels in an omnichannel environment.

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