Head of Category Marketing

Location: Dublin, 3 days in the office *Relocation support available for the right candidate*

The Company

An exciting opportunity has arisen for an experienced commercial marketing leader to take ownership of one of the most significant product categories within a leading retail business.

Working alongside senior commercial leadership, you'll be responsible for defining how your category grows - identifying opportunities, responding to changing customer behaviour and delivering marketing strategies that translate directly into commercial results.

Key Responsibilities

• Setting the long-term growth strategy for a major category.


• Partnering with senior commercial leaders to identify opportunities for growth and increased market share.


• Turning customer insight and market trends into commercially effective marketing plans.


• Leading the development of integrated campaigns that support seasonal trading, product launches and key commercial moments.


• Making informed investment decisions to maximise marketing effectiveness and return.


• Monitoring category performance and adapting plans in response to customer behaviour and trading results.


• Bringing together cross-functional teams to deliver joined-up, commercially focused marketing activity.


• Developing a high-performing team capable of delivering best-in-class category marketing.

Key Experience

• Leading category, commercial or consumer marketing within a large organisation.


• Developing growth strategies that deliver measurable commercial outcomes.


• Managing significant marketing investment and campaign budgets.


• Working closely with Buying, Product or Commercial teams.


• Using customer insight, market data and performance metrics to inform strategic decisions.


• Leading teams through pace, complexity and continual change.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

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