Head of Brand & Creative Strategy

Responsibilities include but are not limited to:

Define & Lead Brand Strategy

• Establish a clear, differentiated brand positioning rooted in "relationship banking"
• Translate vision into actionable brand strategy, messaging architecture, and identity

Drive Brand Growth & Market Impact

• Build awareness and consideration, expanding into new audiences and markets
• Develop campaigns that create breakthrough, culturally relevant brand moments

Lead Creative Excellence

• Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
• Ensure consistency and quality across all brand expressions and channels

Harness AI & Emerging Technologies

• Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
• Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
• Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning

Build Structure, Process & Governance

• Create scalable frameworks for brand management, campaign development, and creative operations
• Establish clear standards, workflows, and governance to enable speed and quality

Inspire & Develop Team

• Lead and grow a high-performing brand and creative organization
• Foster a culture of ambition, curiosity, experimentation, and continuous learning

Influence & Align Senior Stakeholders

• Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
• Communicate vision, strategy, and impact with clarity and conviction

Required Skills:

• Proven track record of building and transforming brands, with measurable impact on awareness and consideration
• Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
• Experience creating differentiated positioning and scaling it across channels and customer journeys
• Strong creative judgment with the ability to lead and inspire high-quality output
• Demonstrated success leading teams and building capabilities from the ground up
• Ability to balance vision with execution--bringing both strategic rigor and creative ambition
• Exceptional storytelling and executive communication skills
• Future-Forward & Technology-Driven Mindset
• Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
• Highly curious and proactive in exploring new tools, platforms, and ways of working
• Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact

Required Experience:

• Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.

Preferred Experience:

• Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.

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