GTM Engineer

Position Overview: Thyleads is looking for a GTM (Go-To-Market) Engineer to play a crucial role in driving B2B lead generation campaigns, automating workflows, and setting up marketing and sales infrastructure. If you're a tech-savvy marketer with expertise in AI tools, APIs, and data-driven strategies, we'd love to have you on board. Key Responsibilities: Market & Competitor Research: Utilize Al-driven tools like ChatGPT, Perplexity, and other research platforms to gather insights.

Analyze industry trends, competitors, and customer behavior to refine GTM strategies. Campaign Planning and Strategy: Develop and execute B2B lead generation campaigns. Optimize outreach methods, messaging, and targeting based on data-driven insights.

Email Infrastructure Setup; Configure and manage domains and mailboxes via Google Workspace, Outlook, and SMTP. Ensure email deliverability best practices for outbound campaigns. Automation and AI-Driven Workflows: Create and optimize automated workflows using AI agents and APIs.

Integrate various sales and marketing tools to enhance efficiency and scalability. Data Scraping, Filtering and Analysis: » Extract and analyze data from various sources for targeted lead generation. » Implement filtering mechanisms to ensure high-quality lead lists. Collaboration and Content Development: Work closely with Sales, Marketing, and Customer Success teams to craft high-impact content.

Align messaging with lead generation goals to drive engagement and conversion. Performance Monitoring & Weekly Reviews Attend weekly review calls with internal and external stakeholders. Provide insights, recommendations, and improvements for ongoing campaigns.

Required Skills and Qualifications: Qualifications: Bachelor's degree in Business, Engineering or any relevant field. Understanding of basic Technological advancements is a must. Technical Expertise: Experience with AI tools, APIs, and automation platforms.

Proficiency in setting up email domains, SMTP, and outreach infrastructure. Familiarity with data scraping and filtering techniques. Marketing & GTM Strategy: Knowledge of B2B lead generation frameworks and best practices.

Ability to plan, execute, and optimize outbound marketing campaigns. Analytical and Problem Solving Skills: Strong data-driven approach to decision-making. Ability to analyze campaign performance and optimize strategies accordingly.

Collaboration & Communication: Experience working with sales and marketing teams in a fast-paced environment. Strong ability to present research findings and campaign performance insights.