Google Ads Specialist – Remote

Company Description growthvirex is a results-driven digital marketing company focused on helping businesses grow through data-informed advertising strategies and performance optimization. The organization values experimentation, continuous learning, and measurable outcomes, creating an environment where team members can refine their skills and directly impact client success. Joining growthvirex means working with a collaborative team that embraces new ideas and leverages modern marketing tools.

The company is committed to providing clear growth paths, ongoing training, and exposure to diverse industries and campaigns. Team members are encouraged to take ownership of their work while contributing to a culture of transparency and accountability.
Role Description The Google Ads Specialist – Remote role at growthvirex is a full-time, on-site position based in Maseru. In this role, the specialist will manage and optimize Google Ads campaigns, including keyword research, ad copy creation, bid adjustments, and performance monitoring.

Daily tasks include analyzing campaign data, preparing reports, and recommending improvements to maximize return on ad spend and achieve client goals. The specialist will collaborate with internal teams and clients to align campaigns with broader marketing strategies, track conversions, and implement A/B tests. The role also involves staying current with Google Ads policies, platform updates, and best practices to ensure compliant and effective campaigns.
Qualifications

• Strong Google Ads expertise, including campaign setup, keyword research, audience targeting, and bid management.
• Proficiency in performance analysis and reporting using tools such as Google Analytics and platform dashboards.
• Ability to write clear, compelling ad copy and landing page briefs aligned with brand and campaign objectives.
• Experience with A/B testing, conversion tracking, and optimization techniques to improve campaign outcomes.
• Solid understanding of digital marketing fundamentals, including PPC, basic SEO concepts, and funnel strategies.
• Excellent analytical, problem-solving, and time management skills, with attention to detail and accuracy.
• Strong communication and collaboration skills, with the ability to work with cross-functional teams and clients.
• Relevant certification in Google Ads or equivalent practical experience; a degree in Marketing, Business, or a related field is an advantage.
• Comfort working in an on-site environment in Maseru and openness to ongoing training and skill development.