Genral Marketing Manager

Company Description Anasuya Food Tech Pvt Ltd is a dynamic and innovative company specializing in delivering high-quality food solutions designed to meet evolving consumer demands. Based in Hyderabad, the company leverages cutting-edge technologies and sustainable practices to develop premium product lines for modern consumers and pets. The company is recognized for its commitment to quality, innovation, compliance, and customer satisfaction. With a strong focus on building trusted brands and delivering nutritional excellence, Anasuya Food Tech Pvt Ltd continues to grow as a respected name in the food technology and pet nutrition industry. One of its flagship brands, Dog Meal, is focused on providing real-meat-based nutritional meals for pets with a vision to redefine healthy pet food in India. Role Description This is a full-time, on-site role for a General Marketing Manager located in Hyderabad. The General Marketing Manager will be responsible for strategizing, implementing, and overseeing integrated marketing initiatives to strengthen brand awareness, accelerate growth, and drive customer engagement across digital and offline channels. The role requires leadership in campaign execution, market positioning, digital growth, brand communication, and performance marketing while collaborating closely with founders and cross-functional teams. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with business goals Lead brand-building initiatives for company products and emerging brands Plan and manage digital marketing campaigns across Meta, Google, YouTube, and marketplaces Drive social media growth, influencer collaborations, and community engagement Conduct market research, consumer analysis, and competitor benchmarking Manage SEO, website traffic growth, and online brand visibility Analyze campaign performance metrics and optimize ROI-driven marketing efforts Coordinate product launches, promotional campaigns, and retail activations Oversee content development including creatives, advertisements, videos, and packaging communication Manage marketing budgets and agency/vendor relationships Collaborate with sales, product development, and operations teams to ensure aligned execution Build and lead a high-performing marketing team Qualifications Strong expertise in Marketing Strategy, Campaign Planning, and Brand Management Experience in Digital Marketing, SEO, Performance Marketing, and Social Media Management Strong analytical skills with the ability to measure and optimize campaign ROI Knowledge of market research and competitive analysis Leadership and team management capabilities Excellent communication, creativity, and problem-solving skills Ability to manage multiple projects in a fast-paced environment Bachelor’s degree in Marketing, Business Administration, or related field Experience in FMCG, Food Tech, Pet Food, or B2C industries is preferred Preferred Skills Experience handling D2C and marketplace marketing Familiarity with Meta Ads, Google Ads, and influencer marketing Creative understanding of branding, packaging, and consumer psychology Passion for food innovation and pet nutrition industry Startup or growth-stage company experience is an added advantage Why Join Us?

Opportunity to work with a rapidly growing food technology company Be part of building innovative consumer and pet nutrition brands Collaborative and entrepreneurial work environment Exposure to high-growth marketing and brand-building opportunities Direct interaction with leadership and strategic decision-making Location Hyderabad, Telangana Full-Time | On-Site Apply Now Interested candidates can share their resume at: www.dogmeal.in