General Sales Manager

Description Lead the Floor. Drive the Pace. Elevate the Standard.

High-Volume Brand | Proven Systems | Rare Growth Opportunity At Swickard Automotive Group , we’re a hospitality company that happens to sell cars. We operate premium and high-volume brands across the West Coast, Alaska, and Hawaii — scaling performance through clear standards, disciplined execution, and people-first leadership . Toyota 101 in Redwood City, CA represents one of the most powerful and respected brands in the world.

Toyota isn’t just reliable — it’s iconic. Industry-leading volume. Relentless consumer trust.

A product lineup that wins in every segment. This is a rare opportunity to step into a high-performing Toyota store and take your automotive sales leadership to the next level. Position Overview The General Sales Manager is responsible for driving sales performance, developing leaders, and ensuring a disciplined, hospitality-driven sales culture.

You will lead: New & Used Sales Sales Managers Desk Operations CRM discipline Inventory strategy Sales process execution This role requires a proven operator who knows how to balance volume, gross, and culture — without sacrificing guest experience. Key Responsibilities Drive monthly sales volume and gross performance , managing PVR, closing ratios, aging inventory, and marketing alignment. Lead and develop Sales Managers and Consultants , creating a high-accountability, high-performance culture built on coaching and daily structure.

Own CRM discipline and lead response standards , ensuring follow-up compliance, appointment conversion, and showroom effectiveness. Collaborate with F&I and Fixed Operations leadership to ensure seamless deal flow, product penetration, and long-term guest retention. Partner with the General Manager on forecasting, staffing strategy, inventory mix, and long-term growth initiatives.

Qualifications Experience 5+ years of progressive automotive sales leadership Prior Sales Manager or GSM experience in a high-volume environment Proven record of exceeding sales targets and managing strong PVR performance Toyota experience preferred, but high-volume import leadership is highly valued Leadership Profile Data-driven decision maker who understands dealership KPIs Strong closer and even stronger coach Leads through process, preparation, and accountability — not emotion High integrity and hospitality mindset Thrives in competitive, fast-paced markets Why This Opportunity Is Different Lead one of the most trusted brands in the automotive industry Toyota’s reputation creates opportunity — your leadership turns it into performance Strong enterprise support and operational systems Real runway for advancement within a 40+ rooftop organization Competitive compensation aligned with performance This isn’t a lateral move. It’s a step up. A bigger stage.

A stronger brand. A chance to prove you can lead at scale. Competitive benefits package: Comprehensive Insurance: medical, dental, vision, life and pet insurance Optional disability coverage 401k plan PTO & Paid Holidays #J-18808-Ljbffr