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General Manager, Performance General Manager, Performance

Confidential

SeattleFull-timeMid LevelOn-site

Job Description

General Manager Computer Software machine learning dental software artificial intelligence dental radiology pathology detection medical device software clinical performance software diagnostic technology dental practice management and computer vision We are now building a B2B business to help those professionals acquire clients and grow their own solo practices. This role is the General Manager of that B2B business. You will own the end-to-end strategy, execution, and P&L for our B2B portfolio — building the go-to-market engine that will take the business from early revenue to a $100M+.

This role is equal parts strategy and hands-on execution, designed for a leader who thrives in ambiguity. General Management & P&L Full ownership of the B2B business, including P&L, pricing, packaging, and the growth roadmap. Accountability for scaling the business from early revenue to $100M+ over time by building a repeatable go-to-market model and a strong operating foundation.

Design, build, and scale an end-to-end GTM engine across acquisition, activation, conversion, retention, and monetization, ensuring tight alignment between product, marketing, sales, and customer success Anticipate market and customer inflection points, proactively evolving GTM strategy using leading indicators and pattern recognition—setting direction based on what’s coming next, not just reporting on what’s already happened Translate customer insights and performance data into sustained revenue growth, turning qualitative and quantitative signals into clear priorities, experiments, and scalable growth motions Product Operations & Cross-Functional Leadership Partner closely with Product, Engineering, Business Development, Operations, and executive teams to identify and launch AI-driven capabilities that materially improve customer outcomes and unit economics. Influence product and platform roadmaps to ensure GTM and business economics are tightly integrated Be the “glue” that fosters alignment and connectivity via strong communication, change management, and knowledge management practices down and across team hierarchies. Build strategic partnerships that accelerate distribution, credibility, and adoption Deep understanding of the customer, market, product, and revenue mechanics Operating cadence, KPIs, and team structure in place to support scale Pearl positioned as a category-defining platform for independent professionals Proven experience scaling a B2B, SaaS, marketplace, or platform business from early revenue to tens of millions Hands-on GTM operator with experience building acquisition and conversion engines Experience at companies serving independent professionals or small businesses (e.g., Experience building or commercializing AI-powered products Data-driven, customer-obsessed, and outcomes-oriented Experience in legal tech or related vertical SaaS markets serving independent professionals Experience leading businesses as GM, Head of B2B, VP GTM, or similar Backed by an established consumer platform Travel Percent General Management General Management required Confidential

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